A History of #Twitter by Co-Founder @Dom Sagolla
May 21st, 2013 2 Comments
A history of Twitter – and thoughts on what really matters – from Dom Sagolla – author of 140 Characters – A Style Guide for the Short Form. Recorded via Twitter on May 21, 2013 at the #NCMG meeting in Silicon Valley.
Read More[SlideShare] The Social Media ROI Cookbook by Altimeter Group
May 13th, 2013 No Comments
This report is the ROI Bible for many social media practitioners in Silicon Valley. It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.
Read More[Video] Social Media Q&A with @NeumannCampus Students
May 7th, 2013 5 Comments
This video answer six social media marketing & strategy questions by Neumann University students. Thanks to my friend Tom Matys – who teaches at Neumann – for this opportunity to share my expertise, and hopefully “teach his students how to fish“.
Read MoreMapping & Location-Based Services at #SAPPHIRENOW
May 5th, 2013 2 Comments
Social user are increasingly accessing social networks via mobile devices. According to eMarketer: “A mobile first mentality is taking hold. The key opportunity for marketers in the shift toward mobile is that mobile users not only log in more frequently, but they also spend more total time on social media sites.
Read MoreInfographic: 70% of Mobile Searches Lead to Action Within an Hour
April 30th, 2013 No Comments
This blog is syndicated with the kind permission of the author Ahmed Ahmed of Tomorrow People. Infographic: 70% of Mobile Searches Lead to Action Within 1 Hour
Read MoreWhy G+ will Win the “Consolidation & Isolation” Game
April 22nd, 2013 2 Comments
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.
Read MoreWhat is #FF? And more Twitter Questions Answered
April 9th, 2013 2 Comments
As there are a number of questions I repeatedly get asked about Twitter, I have summarized the answers in this blog. 1. What is #FF? 2. How do I monitor an event on Twitter? 3. How do I Tweet through LinkedIn?
Read MoreHow to use Social Media for #Recruiting
March 26th, 2013 No Comments
Does Social Media Recruiting Work? If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for.
Read MoreCan HR & Twitter Get Along? #BAHREC
March 15th, 2013 No Comments
The Power of Social Media and Marketing Your Company @_BAHREC: “We have assembled a great panel of experts in social media. They will present some of the challenges HR faces and legal landmines that are avoidable. You will be Tweeting by the time you leave.”
Read MoreHow to Use 2 New #SocialMedia #Crowdsourcing Tools to Support a Cause
March 4th, 2013 No Comments
I recently learned about two new social media tools that draw on the power of crowdsourcing to foster change: Gathr and Thunderclap.
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