A Boutique Social Media Marketing Consultancy

10 Personal Cyber Security Tips for 2017

January 13th, 2017 No Comments Thief Jumping out of laptop

Remember the hack of the Ashley Madison site? The top 3 passwords used on the site were 123456, 12345 and password. While there are no guarantees that malicious actors won’t get to your information, the following tips will decrease the probability of getting your personal information hacked.

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OnDemand: How To Successfully Market on LinkedIn

January 5th, 2017 No Comments Webinar on LinkedIn Usage

Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it? You have a profile and company page, but for some reason you see no results. Why? This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products and how to use them.

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Social Media Update 2016 (Pew Research Center)

November 15th, 2016 The top social media channels in 2016. Chart.

A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016.

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How to Authentically Engage on Social Media

October 14th, 2016 Social Media Engagement

“Too many marketers are still making the critical mistake of equating the sheer size of their audience with social media success. Social media is NOT about collecting followers like mint-condition baseball cards. It IS about building real relationships with those followers.” Jessica Bennett

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What You Always Wanted to Know About Google – But Did Not Have the Time to Google

September 20th, 2016

If you are a social media marketer or simply trying to leverage social media for your business, Google is the most important and possibly most demanding platform to learn to use. There are simply so many options and you are able to go deep (seemingly without end).

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Do You Know How to Use #Twitter for Business?

August 30th, 2016

There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.

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How Do I Use LinkedIn to Effectively Market My Company?

August 23rd, 2016 The LinkedIn Company Logo, in a square

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

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Thoughts From The Shower

August 8th, 2016

MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?

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Should You Be Marketing on Pinterest or Instagram?

July 25th, 2016

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

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Facebook for Business Tips for Beginners

July 19th, 2016

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

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