Social Media Marketing for B2B

DOs and DON’Ts To Keeping Your Social Media Accounts Safer

December 15th, 2014 1 Comment Photo courtesy of Creative Commons.

Cyber security, or rather the lack thereof, is one of the main threats of our time. Learn in this blog how to keep your social media channels safer in 2015.

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#DataConnectTalk Webinar: Social Media Business Tactics

December 5th, 2014 No Comments DataDotCom images

Data.com Connect Presents: Social Media Business Tactics – a Webinar with Natascha Thomson. Social media is no longer new and digital transformation is an unstoppable trend. Do you have the skills it takes to stay relevant?

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Webinar: Key Social Media Trends for 2015

November 19th, 2014 No Comments CiQ_Podcast_Ad_ChangeAnnouncement_380x3001-236x300

In this webinar, Denise Holt, CMO of GratZeez and Natascha Thomson, CEO of MarketingXLerator, will present key social media trends for 2015, how they affect your business and what you can do to avoid being left behind. Date & Time: Wednesday December 17, 2014  at 10 AM PT, 1 PM ET. Register Now.

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Google Plus is the Company Picnic (Part 2)

November 5th, 2014 No Comments G+

To understand the value of Google Plus for marketers and identify the hot spots of activity, JC Giraldo and I asked our peers to share their personal opinions on the network. Turns out: “Google Plus is the company picnic”. Read on.

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[Slideshare]: Advanced Social Media Marketing Course (UCSC Ext.)

October 27th, 2014 1 Comment UCSC Ext Class 101714

Have you been meaning to up your social media game? This is your chance. You just missed my 2-day Advanced Social Media Class at UCSC Ext. Silicon Valley but you are in luck – I am sharing the slides from the course for free, right here.

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Advanced Social Media Marketing Class @UCSCExtension

October 8th, 2014 No Comments banner-home-building

On October 17th and 24th, 2014, I will be teaching an Advanced Social Media Course at UCSC Extension Silicon Valley. Registration is now open.

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OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014 No Comments BrightTalk Slide Sept 2014

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

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The Truth About Google Plus

September 8th, 2014 2 Comments G+

Is Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.

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Are You Employable in the Age of Digital Transformation?

August 25th, 2014 No Comments Screen Shot 2014-08-22 at 11.48.48 AM

Are you looking for a new job or a promotion? Are you expecting to change jobs or careers before you retire? Could you possibly get laid off? If your answer to any of these questions is “yes”, are you prepared?

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Marketing Insights Gained at Ford, Maserati & the Oakland A’s

August 11th, 2014 No Comments michael-savod

This blog is an interview with Michael Savod, where he shares his insights gained in marketing and advertising roles at Ford, Chrysler, Maserati, and the Oakland A’s.

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