A Boutique Social Media Marketing Consultancy

Should You Be Marketing on Pinterest or Instagram?

July 25th, 2016 No Comments 8540213301_5fe948a93a_o (1)

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

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Facebook for Business Tips for Beginners

July 19th, 2016 No Comments fb

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

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Growth Hacking for B2B Startups (Stanford Cont. Studies)

July 11th, 2016 No Comments SFCS

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

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2016 Digital Yearbook by We Are Social (Stats for 232 Countries)

June 29th, 2016 No Comments Screen Shot 2016-06-29 at 8.56.22 AM

Do you work in social media and always look for good reports to direct your strategy planning? We Are Social has created a Digital Yearbook for 2016, that provides key digital statistics for 232 countries around the world.

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Online Course @UCSC: Fundamentals of Social Media Marketing

June 1st, 2016 No Comments UCSC-sign

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course. Online Course Dates: June 20 – August 8, 2016. Key Course Outcomes: Develop social media channels from scratch and manage them. Understand how to integrate social media into an existing marketing strategy.

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Take Your Social Media Marketing Skills to the Advanced Level

June 1st, 2016 No Comments UCSC Building

Advanced Social Media Marketing University Course @UCSC Silicon Valley Campus  Friday, October 14, 2016 Friday, October 21, 2016

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Using Facebook Audience Insights to Create Buyer Personas

May 31st, 2016 No Comments Screen Shot 2016-05-31 at 4.48.13 PM

This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas.

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Webinar: Let Digital Help Your Clients Experience Your Brand

April 26th, 2016 No Comments Screen Shot 2016-04-26 at 4.33.33 PM

How can you let your customer (virtually) taste, touch and feel your brand?  If your brand is not in your target audience’s daily dose of social media – you do not exist. 

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What You Need to Know About #IoT but Were Afraid To Ask

April 6th, 2016 No Comments Screen Shot 2016-04-06 at 9.39.22 AM

In this OnDemand webinar, I had the great pleasure to interview IoT expert Sudha Jamthe for BrightTalk. Sudha is a technology futurist, the CEO of IoT Disruptions, an Instructor at Stanford Continuing Studies and the author of two books on IoT. Contact Sudha via @SuJamthe and TheInternetofThings.com.

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Webinar: Your Brand Reputation is under #CyberThreat. Are You Prepared?

March 30th, 2016 No Comments Screen Shot 2016-03-30 at 1.34.35 PM

In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.

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