Social Media Marketing for B2B

Facebook Marketing Tips from 20+ Experts

May 29th, 2015 No Comments collage-Facebook-for-business

I recently had the honor to be asked to contribute to an expert blog on Facebook marketing: Facebook for Business: How to Use it to Market Yourself (and Your Brand). 20+ Expert Insights. It was just published and I was amazed by the great advice my peers dished out. 

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How to Stay Mindful in a Data-Driven World #SocialShakeUp15

May 15th, 2015 No Comments shakeup15-700-natascha-petra-peter-randy-2

Are you Over-Automating? How to Stay Mindful in a Data-Driven World. Social media is about people. The holy grail of marketing is currently personalization. And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.

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UCSC Silicon Valley: Advanced Social Media Marketing Course

April 26th, 2015 No Comments UCSC-sign

On May 2nd and 9th, 2015, I am teaching the Advanced Social Media Marketing class at UCSC Extension Silicon Valley. This will be my third time around, and I truly love doing it. If you’d like to attend, please register here.

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Why I Went Shopping Despite My #Y4Y Pledge

April 20th, 2015 No Comments 2305872478_9584d7ebff_b

When I signed up on January 1st, 2015 to buy nothing new for a year, my plan was to write a weekly blog and  a book about the experience at the end of the year. I was concerned I might not have enough material, as it’s been so easy (so far). Then, last week, I found myself spending $150 at Target.

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Is Anything More Important than #SEO?

April 15th, 2015 No Comments images

Is there any marketing topic that seems more important than search engine optimization (SEO)? Well, ok, maybe inbound marketing, but the two go hand-in-hand. Want to learn more?

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Salesforce Webinar: SEO Strategies for Beginners

April 1st, 2015 No Comments Picture Source: David Saunders on Flickr -https://www.flickr.com/photos/wavyday/4395092682/.

Search Engine Optimization (SEO) and Social Media Optimization (SMO) Strategies for Beginners. In this webinar, presented by Salesforce Data.com Connect, Natascha Thomson, CEO of MarketingXLerator, will explain the basics of SEO and SMO for novices.

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Social Media Works: It’s Colombia Not Columbia

March 31st, 2015 No Comments Colombia not Columbia

I was recently invited by Globaltech Bridge to give a social media overview to a group of Colombian University professors and start-up CEOs. As their proficiency levels varied, they wanted a basic introduction to social media in Silicon Valley, tactics for the most popular platforms, and insights into the future of social media.

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Are You Ready For the #Y4M Challenge?

March 18th, 2015 No Comments IMG_0823

Last Saturday, Yerdle hosted their first ever conference: #YerdleCon. As somebody who is a big fan of Yerdle and reuse, as well as the only person I know who is living off Yerdle for a year (instead of shopping new items), I was very excited to go to this mothership conference.  

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#YerdleCon – Join Us for the Mothership Conference

March 12th, 2015 No Comments Screen Shot 2015-03-12 at 11.41.31 AM

YerdleCon – Join Us for the Mothership Conference Register here  for YerdleCon 2015. #Reuse

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Ask Not What Yerdle Can Do For You…#Y4Y

March 9th, 2015 No Comments JFK Speaking

What is Yerdle? Here my definition: A community of people who give and take. We give away items we no longer want or need and in exchange, receive somebody else’s treasures. But to me, Yerdle is so much more: it’s a community.

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