A Boutique Social Media Marketing Consultancy

Social Media Update 2016 (Pew Research Center)

November 15th, 2016 No Comments The top social media channels in 2016. Chart.

A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016.

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How to Authentically Engage on Social Media

October 14th, 2016 No Comments Social Media Engagement

“Too many marketers are still making the critical mistake of equating the sheer size of their audience with social media success. Social media is NOT about collecting followers like mint-condition baseball cards. It IS about building real relationships with those followers.” Jessica Bennett

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What You Always Wanted to Know About Google – But Did Not Have the Time to Google

September 20th, 2016 No Comments new-years-eve-2015-5985438795825152-hp2x

If you are a social media marketer or simply trying to leverage social media for your business, Google is the most important and possibly most demanding platform to learn to use. There are simply so many options and you are able to go deep (seemingly without end).

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Do You Know How to Use #Twitter for Business?

August 30th, 2016 No Comments Source: Twitter

There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.

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How Do I Use LinkedIn to Effectively Market My Company?

August 23rd, 2016 No Comments The LinkedIn Company Logo, in a square

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

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Thoughts From The Shower

August 8th, 2016 No Comments AGOModra_Leonids98

MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?

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Should You Be Marketing on Pinterest or Instagram?

July 25th, 2016 No Comments 8540213301_5fe948a93a_o (1)

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

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Facebook for Business Tips for Beginners

July 19th, 2016 No Comments fb

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

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Growth Hacking for B2B Startups (Stanford Cont. Studies)

July 11th, 2016 No Comments SFCS

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

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2016 Digital Yearbook by We Are Social (Stats for 232 Countries)

June 29th, 2016 No Comments Screen Shot 2016-06-29 at 8.56.22 AM

Do you work in social media and always look for good reports to direct your strategy planning? We Are Social has created a Digital Yearbook for 2016, that provides key digital statistics for 232 countries around the world.

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