A Boutique Social Media Marketing Consultancy

How Do I Use LinkedIn to Effectively Market My Company?

August 23rd, 2016 No Comments LinkedIn-Logo-650x400

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

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Thoughts From The Shower

August 8th, 2016 No Comments AGOModra_Leonids98

MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?

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Should You Be Marketing on Pinterest or Instagram?

July 25th, 2016 No Comments 8540213301_5fe948a93a_o (1)

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

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Facebook for Business Tips for Beginners

July 19th, 2016 No Comments fb

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

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Growth Hacking for B2B Startups (Stanford Cont. Studies)

July 11th, 2016 No Comments SFCS

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

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2016 Digital Yearbook by We Are Social (Stats for 232 Countries)

June 29th, 2016 No Comments Screen Shot 2016-06-29 at 8.56.22 AM

Do you work in social media and always look for good reports to direct your strategy planning? We Are Social has created a Digital Yearbook for 2016, that provides key digital statistics for 232 countries around the world.

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Online Course @UCSC: Fundamentals of Social Media Marketing

June 1st, 2016 No Comments UCSC-sign

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course. Online Course Dates: June 20 – August 8, 2016. Key Course Outcomes: Develop social media channels from scratch and manage them. Understand how to integrate social media into an existing marketing strategy.

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Take Your Social Media Marketing Skills to the Advanced Level

June 1st, 2016 No Comments UCSC Building

Advanced Social Media Marketing University Course @UCSC Silicon Valley Campus  Friday, October 14, 2016 Friday, October 21, 2016

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Using Facebook Audience Insights to Create Buyer Personas

May 31st, 2016 No Comments Screen Shot 2016-05-31 at 4.48.13 PM

This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas.

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Webinar: Let Digital Help Your Clients Experience Your Brand

April 26th, 2016 No Comments Screen Shot 2016-04-26 at 4.33.33 PM

How can you let your customer (virtually) taste, touch and feel your brand?  If your brand is not in your target audience’s daily dose of social media – you do not exist. 

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