This year, some of the SAP Mentors started a social media experiment, using Twitter, SAP Idea Place and their own “klout” to help me get a ticket to TechEd Las Vegas. It was only fitting that social media played the leading role in my journey to TechEd as I only recently left SCN marketing to join the new SAP Social Media Audience Marketing team. It also was a testament to the fact that there is no such thing as “word of mouth” or a “viral anything” without support of the right people aka influencers.
Archive for October, 2010
Social Media Highlights of SAP TechEd Las Vegas 2010: An Influencer Case Study
October 25th, 2010 No CommentsSocial Media Highlights from the SF MarketingSherpa Summit 2010
October 18th, 2010 No CommentsEarlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist. While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” [...]
