Social Media Marketing for B2B

Archive for June, 2011

The Five Myths of B2B Social Media Marketing

June 24th, 2011 4 Comments

Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.

Social Media 101: Questions To Ask Before Getting Started With Social Media

June 21st, 2011 No Comments

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.

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