Social Media Marketing for B2B

Why You Need to Know about Social Search, Engagement & Geo-Targeting

September 18th, 2011 No Comments

At SAP TechEd 2011 in Las Vegas, I had the good fortune to spend some time with my fellow SAP Mentor Sina Moatamed.  It turns out that he is not only a very bright and fun person but has a much deeper knowledge of social media than most (particularly the self-declared social media “gurus”). In addition, he was willing to share his wisdom on video:

In the video, Sina talks about social search, engagement and geo-targeting, as a means to leverage social media to the fullest.

In regards to search, he said that “search is engaged with social communities. Search will now show you the content related to the people you are connected with first”.  Companies need to be on social media to show up in this context.

Asked about engagement he highlights: “Don’t billboard yourself on Facebook but really engage in the true social nature of what it is. Grab a larger audience by not just talking about yourself but your industry etc. You’ll end up getting yourself rated higher in social search” by casting a wider net.

And introducing the term “geo targeting”, Sina emphasizes how important it is to have a “geo-targeted presence of content”.  This means that you can “geo target” things like your Facebook page, so that, for example, your “likers” in Germany will see a different page, content and conversations than then ones in India”. Content quality is important but content relevance is just as important.

Thanks to Sina for giving 5 minute of his time to enable me to share his know how with you!

Follow Sina Moatamed on Twitter at @SinaMoatamed.

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