Social Media Marketing for B2B

Pinterest – Is Your Business Ready?

August 14th, 2012 2 Comments

Have you heard about Pinterest but are wondering how to use it for your business? Wonder no more.

The deck below provides a crisp overview of what Pinterest is, key facts on the growth & usage of the channel, how to set it up, use it, and  leverage it for business.

At my presentation for SV Forum in Santa Clara, CA on August 13, 2012, 66 marketers from different business types and sizes were full of questions and contributions, which made for a very lively and interactive session. There was a mix of B2C and B2B marketers of whom many had never been active on Pinterest so far. But, all of them were active on social media in some shape of form, which will provide them with a lot of transferable knowledge for becoming a Pinterest community member.

I was grilled on the statistics slides I provide in the deck and it made me think deeper about how some of these numbers can possibly be accurately reported? The goal of me using them here is to show trends. It’s clear that Pinterest has been the fastest growing social network in the last year and it’s a no-brainer that the site creates tons of referral traffic. More detailed claims might be harder to verify.

If you have good, verifiable stats, please share them with me and my readers.

My goal was not to tell people to use Pinterest for their marketing but to start investigating IF Pinterest is a good place for them to reach their target audience.

One things became clear during my research and at the event. While there are many good stories of using Pinterest for B2C – Harrods’ Diamond Jubilee Contest is a prime example – there are no outstanding B2B success stories. But with all the creative thinking going on in the room at the event, it will now only be a matter of time…

Pinterest – Is your business ready? from MarketingXLerator

If you have a good B2B Pinterest use case, I’d love to hear it!

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2 Responses

  1. Carol Smith says:

    Excellent presentation and slide deck Natascha. There are opportunities for some businesses to increase their brand exposure using Pinterest. Will it generate B2B revenue? The jury is still out, but for now early adopters are defining the space and creating strategies for success.

    • Natascha says:

      Carol:

      you make a great point! Thanks for taking the time to comment.
      I thought the audience as great last night, very interactive. A bit of controversy in opinions is always good :-).

      Best,

      Natascha

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