Social Media Marketing for B2B

Archive for September, 2012

COMING SOON: 42 Rules for B2B Social Media Marketing

September 17th, 2012 2 Comments

“Finally, a concise, practical guide for B2B social marketing!  Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find good B2B content. It’s great to have a resource written by actual social media practitioners/leaders who have learned how to successfully navigate the complex channels […]

Three Ways to Use Twitter for Q&A at a Live Event

September 11th, 2012 No Comments

Recently, a client asked me the following question: “How do we best handle questions via Twitter at our next event?”  The event was a panel discussion with a large live audience. The answer depends greatly on the social media proficiency of the people up on stage and the resources you have available.

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