Social Media Marketing for B2B

Archive for November, 2012

Social Media Innovation: Part 3 – Amazon Posts & Amazon Analytics

November 27th, 2012 No Comments

Amazon now gives vendors their own “Page” with brand URL to manage on Amazon.com, plus provides “Amazon Posts” to let them share content on Amazon.com and Facebook; last, they added “Amazon Analytics” as a free tool to track vendor success on Amazon. A testament to the fact that they understand how to scale and grow […]

Social Media Innovations: Part 2 – Amazon Pages

November 26th, 2012 No Comments

You know that social media is going mainstream when a company like Amazon enters the playing field, offering free tools. Amazon Pages and Amazon Posts are two new related offerings by Amazon in this space. This blog describes “Pages” while “Posts” is covered in Part 3. 1. Amazon Pages Amazon is offering companies pages with […]

Webcast Replay & SlideShare: Separating Social Media Fact from Fiction

November 12th, 2012 2 Comments

Please find the slides from the webinar Social Media Marketing: Separating Fact from Fiction below: Learn proven applications of social media in marketing that bring results. Hear cautionary tales that help you avoid social media pitfalls. Add your own examples in the comment section of this blog. You can also watch the recording here. You […]

WEBINAR: Social Media Marketing – Separating Fact From Fiction

November 7th, 2012 No Comments

Overview Monday November 12, 2012 11:00 am – 12:00 pm PT / 2:00 pm – 3:00 pm ET Register here. Are you tired of hearing how social media is the best invention since sliced bread? Are you confused about what social media can actually deliver? Would you like to cut through the hype and get […]

Foursquare/FB Part III: Location-Based Services for #MCSV

November 1st, 2012 No Comments

In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that Facebook was better suited to our purposes. I also promised to do some testing. The results are in. Spoiler alert: things did not quite work […]

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