Social Media Marketing for B2B

[SlideShare] The Social Media ROI Cookbook by Altimeter Group

May 13th, 2013 2 Comments

This report is the ROI Bible for many social media practitioners in Silicon Valley.

It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.Thanks to Jeremiah Owyang for authorizing me to post this Altimeter report, created by Susan Etlinger, here on my blog:

Find more social media tips & tricks in my book 42 Rules for B2B Social Media Marketing.

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2 Responses

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