Twitter is rolling out tweet analytics to a wider audience of Twitter users.
Previously, analytics were only available to Twitter ad customers, but now it is available to many more people. The role out strategy is not totally clear but check it out to see if you already have access. Hopefully, they won’t charge for this functionality down the road. It’s very useful
Go to https://ads.twitter.com/ to see if you have the analytics tab at the top, you can choose from two options: “Timeline activity” or “Followers:
Here some screen shots from my @NaThomson account to give you a taste:
Here a great article from Pamela Vaughan at Hubspot: “Twitter Starts Rolling out Tweet Performance Analytics to More Users”.