A tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yellin: “An advocate is somebody who tells the truth about your product”.
At the Social Shake Up 2013 in Atlanta, SAP hosted a panel on the topic Can You Build a Better Advocate Through Social Media?, to which Malcolm Kimberlin from SAP was so kind to invite me. Little did I know how heated the discussion would get, as Malcolm obviously has a gift for pairing together the right people: all individuals with strong opinions; none of them afraid to share them.
The panelists were Emily Yellin, Brian Vellmure, Anneke Seley and yours truly, Natascha Thomson. Our talented panel host was Kai Petzelt from SAP, supported by audience moderator Ric Dragon. A video will be available soon.
In good social media fashion, Kai had crowd-sourced the topic for our panel, a process he describes in this blog: How I found the Answer to the Million $$ Social Media Question.
Us panelists certainly did not agree on many issues, including the definition of an advocate, or even the role of marketing (let’s face it, the goal of marketing is to make people take action, which means you want to manipulate them).
The tweets below summarize highlights from the panel:
- Here a picture of our panel (sans Kai). From left to right: Anneke, Natascha, Emily, & Brian.
- Great insight coming from #ssuadvocate We think advocacy is extremely important – we even did a global study about it social.ogilvy.com/Advocacy2013