Social Media Marketing for B2B

About MarketingXLerator

Free Fishing Image Flickr copy

 

“Give a man a fish and he won’t starve for a day.

Teach a man how to fish and he won’t starve for his entire life.”

~Proverb

Mission

The MarketingXLerator mission is to help clients reach their business goals by creating realistic social media marketing strategies.

Vision

We have a passion for social media and believe that the intelligent use of modern marketing techniques can create a competitive edge.

Simply put, we like to see that smile on your face that tells us that you are satisfied with the outcome of our joint project(s).

Our plan is  teach you and your organization how to fish, so you won’t need us in the long run.

http://www.freevector.com/fishing-man/

Values

Social media makes it possible to connect with people 1:1 like never before, hence, high ethical standards are needed to guide all interactions:

  • MarketingXLerator conducts all business with respect, integrity, and honesty; whether you are a customer or competitor.
  • We achieve results by listening to and collaborating with our clients to find the strategy that works for you and your business. We have no one-size-fits-all solutions but a ton of experience.

Doing What’s Right For You

There is a lot of buzz around social media and it’s tempting to think that everybody needs to have a social presence. There is no such mandate! Having a Facebook page where the last post is 3 months old is worse than not having a Facebook page at all.

People often ask if they should be on Twitter or Instagram. The answer: “I don’t know”. In the absence of more information it is impossible to make that call.

What I do know is, that you need to be aware what people are saying about your business online, or you can’t put it right. A social media listening strategy IS a mandate.

To know if social media marketing is right for you depends on your objectives, target audience, and resources. It’s important to consider opportunity costs and determine the right marketing mix of social media vs. traditional tactics.

MarketingXLerator is here to help you with the research, strategy development and creation of an executable social media marketing plan.

Whether you want to learn how to build your own brand on social media or are a corporation striving to implement a social media strategy or campaign, please contact us via the form at the bottom of this page or via Twitter @NaThomson.

Services include:

  • Social media marketing strategy consulting
  • Training & workshops (groups and 1:1)
  • Blogging

About Natascha Thomson, CEO of MarketingXLerator

Natascha's Blog Picture, MarketingXLerator, Natascha Thomson, B2B Social Media Marketing Consulting

Natascha Thomson is the CEO of MarketingXLerator, a social media marketing consultancy.

MarketingXLerator helps companies create social media marketing strategies that generate results and build long-term relationships. Customers include large enterprises and startups including SAP, EMC, Polycom, Matrix Precise and Centigon Solutions.

Natascha is the co-author of 42 Rules for B2B Social Media Marketing and blogs regulary on sites including: Social Media Today, LinkedIn, Medium, PSDNetwork, SOTGC, and Yerdle. She is also an Adjunct Instructor in Advanced Social Media Marketing at UCSC Ext. Silicon Valley.

Natascha has over 15 years experience in B2B marketing and holds two Master’s degrees. In her free time, she teaches yoga.

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Endorsements

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“@nathomson at MarketingXLerator has been an outstanding partner for our new marketing strategy. Phase 1 in full swing…more to come.

Eric Vallo, CEO at EV Technologies, via Twitter

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“I’ve had the pleasure of working with Natascha on a number of different events, most recently the 2012 SAP Social Media Week Social Media Day in Silicon Valley. Natascha has consistently been a delight to work with – pleasant, professional and efficient. Her execution was extremely organized and the content and editorial direction of the day itself were stellar. I’d absolutely work with Natascha again!”

Maggie Fox, Founder & CEO, Social Media Group

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“Natascha played a critical role in helping me successfully jump-start a blogging campaign within two weeks. She provided the introductions, insight, and encouragement that enabled me to meet the expectations she trusted me to deliver. She was available whenever I needed information and provided the feedback that helped me make critical decisions. Without her support and guidance, my effort would not have achieved the outcomes it generated. Thank you, Natascha.”

Joseph Dennis Kelly, Writer/Editor/Strategist/Blogger/Journalist, SAP

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“Social Media Week is always a special time to recognize how social has changed our world. More importantly it’s great to see enterprise class companies embrace the impact of a consumer technology.  Glad to see Natascha running the event as it was well designed and organized!”

Ray Wang, Principal Analyst & CEO, Constellation Research

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“Natascha impressed through her vision and execution when organizing and hosting Social Media Day 2012 at SAP. The quality of sessions at speakers at the event was fantastic and the execution flawless.”

Timo Elliott, Sr. Director Strategic Marketing, SAP

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“Natascha, thank you again for organizing and running this massive project (Social Media Day) so we at SAP could gain the benefits of being associated with this event and with social media leadership.  It was a huge job to corral the speakers, presenters, panelists, websites, video streaming, marketing, audience… and you delivered beautifully.”

Mark Yolton, SVP, SAP Community Network and Social Media, SAP

—–

We have @nathomson to thank. I’ve been to a lot of events so it’s really clear when one is well done. Thank you”

Rachel Happe‏ @rhappe, Principal & Founder of The Community Roundtable


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