Social Media Marketing for B2B

Archive for the ‘B2B Social Media Marketing’ Category

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Why I Will Buy Nothing New for a Year

January 26th, 2015 No Comments

I made a New Year’s resolution this year: buy nothing new and get what I need exclusively on Yerdle for a full year. I’m calling it “The Y4Y Challenge”: Yerdle for a Year!

Are You a Social Media Landlord or Renter?

January 14th, 2015 2 Comments

Do you own social media channels? Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.

OnDemand: The Big 2015 Social Media Trends

January 5th, 2015 No Comments

Social Media Is No Longer A Trend …but a business necessity. While digital transformation is still in its infancy, 2015 promises to be a transformational year. Organizational change and investments in new technologies are inevitable choices for companies that want to lead the market.

DOs and DON’Ts To Keeping Your Social Media Accounts Safer

December 15th, 2014 1 Comment

Cyber security, or rather the lack thereof, is one of the main threats of our time. Learn in this blog how to keep your social media channels safer in 2015.

Webinar: Key Social Media Trends for 2015

November 19th, 2014 No Comments

In this webinar, Denise Holt, CMO of GratZeez and Natascha Thomson, CEO of MarketingXLerator, will present key social media trends for 2015, how they affect your business and what you can do to avoid being left behind. Date & Time: Wednesday December 17, 2014  at 10 AM PT, 1 PM ET. Register Now.

Google Plus is the Company Picnic (Part 2)

November 5th, 2014 No Comments

To understand the value of Google Plus for marketers and identify the hot spots of activity, JC Giraldo and I asked our peers to share their personal opinions on the network. Turns out: “Google Plus is the company picnic”. Read on.

[Slideshare]: Advanced Social Media Marketing Course (UCSC Ext.)

October 27th, 2014 1 Comment

Have you been meaning to up your social media game? This is your chance. You just missed my 2-day Advanced Social Media Class at UCSC Ext. Silicon Valley but you are in luck – I am sharing the slides from the course for free, right here.

Advanced Social Media Marketing Class @UCSCExtension

October 8th, 2014 No Comments

On October 17th and 24th, 2014, I will be teaching an Advanced Social Media Course at UCSC Extension Silicon Valley. Registration is now open.

OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014 No Comments

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

The Truth About Google Plus

September 8th, 2014 2 Comments

Is Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.

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