Social Media Marketing for B2B

Archive for the ‘B2B Social Media Marketing’ Category

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Advanced Social Media Marketing Class @UCSCExtension

October 8th, 2014 No Comments

On October 17th and 24th, 2014, I will be teaching an Advanced Social Media Course at UCSC Extension Silicon Valley. Registration is now open.

OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014 No Comments

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

The Truth About Google Plus

September 8th, 2014 1 Comment

Is Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.

Are You Employable in the Age of Digital Transformation?

August 25th, 2014 No Comments

Are you looking for a new job or a promotion? Are you expecting to change jobs or careers before you retire? Could you possibly get laid off? If your answer to any of these questions is “yes”, are you prepared?

Marketing Insights Gained at Ford, Maserati & the Oakland A’s

August 11th, 2014 No Comments

This blog is an interview with Michael Savod, where he shares his insights gained in marketing and advertising roles at Ford, Chrysler, Maserati, and the Oakland A’s.

The Case for the Digital CXO

July 22nd, 2014 No Comments

Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that’s not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.

Don’t Focus on Social Media. Focus on Becoming a Social Business.

July 7th, 2014 1 Comment

This blog was first published on PSDNetwork, the site that helps women make decisions on their start-ups, leadership, and management. I provide exclusive content to PSDNetwork monthly (this blog is an exception) and encourage you to visit their site for good content by many excellent writers. Is Social Media Dead? 

The 11+ Commandments of Social Media Marketing

July 2nd, 2014 No Comments

Today, I came across this great blog by Gary Schirr, Professor at Radford University on LinkedIn: “Thou Shalt Not Tweet Thy Breakfast: The ELEVEN Commandments of #Social #Media #Marketing”. As these commandments are so spot on, I decided to share them with you here.

If Your Business Engages in Social Media, You Need a Good Lawyer

June 23rd, 2014 1 Comment

Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality – while the law is slow to catch up with new technologies –  there has been an increase in social media court cases. Are you prepared?

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