A Boutique Social Media Marketing Consultancy

Archive for the ‘B2B Social Media Marketing’ Category

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Social Media Update 2016 (Pew Research Center)

November 15th, 2016 No Comments

A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016.

How to Authentically Engage on Social Media

October 14th, 2016 No Comments

“Too many marketers are still making the critical mistake of equating the sheer size of their audience with social media success. Social media is NOT about collecting followers like mint-condition baseball cards. It IS about building real relationships with those followers.” Jessica Bennett

Do You Know How to Use #Twitter for Business?

August 30th, 2016 No Comments

There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.

How Do I Use LinkedIn to Effectively Market My Company?

August 23rd, 2016 No Comments

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

Thoughts From The Shower

August 8th, 2016 No Comments

MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?

Growth Hacking for B2B Startups (Stanford Cont. Studies)

July 11th, 2016 No Comments

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

What You Need to Know About #IoT but Were Afraid To Ask

April 6th, 2016 No Comments

In this OnDemand webinar, I had the great pleasure to interview IoT expert Sudha Jamthe for BrightTalk. Sudha is a technology futurist, the CEO of IoT Disruptions, an Instructor at Stanford Continuing Studies and the author of two books on IoT. Contact Sudha via @SuJamthe and TheInternetofThings.com.

Take Your Marketing Career to the Next Level

February 9th, 2016 No Comments

Take Your Marketing Career to the Next Level with This Advanced Social Media Marketing 2-Day Course at @UCSCExtension Silicon Valley. Friday, April 8 & 15, 2016

7 Tips for a Social Media Marketing Strategy

January 26th, 2016 No Comments

This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation.

Expert Interview: 7 Social Selling Questions Answered

January 21st, 2016 No Comments

As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction. The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.

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