A history of Twitter – and thoughts on what really matters – from Dom Sagolla – author of 140 Characters – A Style Guide for the Short Form. Recorded via Twitter on May 21, 2013 at the #NCMG meeting in Silicon Valley.
Archive for the ‘B2B Social Media Marketing’ Category
This report is the ROI Bible for many social media practitioners in Silicon Valley. It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.
This video answer six social media marketing & strategy questions by Neumann University students. Thanks to my friend Tom Matys – who teaches at Neumann – for this opportunity to share my expertise, and hopefully “teach his students how to fish“.
This blog is syndicated with the kind permission of the author Ahmed Ahmed of Tomorrow People. Infographic: 70% of Mobile Searches Lead to Action Within 1 Hour
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.
Does Social Media Recruiting Work? If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for.
The Power of Social Media and Marketing Your Company @_BAHREC: “We have assembled a great panel of experts in social media. They will present some of the challenges HR faces and legal landmines that are avoidable. You will be Tweeting by the time you leave.”
I recently learned about two new social media tools that draw on the power of crowdsourcing to foster change: Gathr and Thunderclap.
I’d like to share this great Slideshare deck by Holger Schulze with you as it gives an insightful overview of B2B Lead Generation Trends 2013: