Social Media Marketing for B2B

Archive for the ‘B2B Social Media Marketing’ Category

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The Case for the Digital CXO

July 22nd, 2014 No Comments

Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that’s not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.

Don’t Focus on Social Media. Focus on Becoming a Social Business.

July 7th, 2014 1 Comment

This blog was first published on PSDNetwork, the site that helps women make decisions on their start-ups, leadership, and management. I provide exclusive content to PSDNetwork monthly (this blog is an exception) and encourage you to visit their site for good content by many excellent writers. Is Social Media Dead? 

The 11+ Commandments of Social Media Marketing

July 2nd, 2014 No Comments

Today, I came across this great blog by Gary Schirr, Professor at Radford University on LinkedIn: “Thou Shalt Not Tweet Thy Breakfast: The ELEVEN Commandments of #Social #Media #Marketing”. As these commandments are so spot on, I decided to share them with you here.

If Your Business Engages in Social Media, You Need a Good Lawyer

June 23rd, 2014 1 Comment

Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality – while the law is slow to catch up with new technologies -  there has been an increase in social media court cases. Are you prepared?

[OnDemand] The Truth About #GrowthHacking

June 16th, 2014 No Comments

What is Growth Hacking? Is it a must do activity for your business or a “bubble term” that is misused? Find the answers in this OnDemand roundtable with innovators from Chartcube, Hootsuite, and Qualaroo; including Sean Ellis, who coined the term #GrowthHacker. Access the OnDemand event here.

#SocialShakeUp: Community Engagement Is Not a Goal in Itself

June 10th, 2014 No Comments

Engagement is the holy grail in social media marketing. However, while everybody is talking about it, few do it well. Buzz words like content marketing, mobile marketing and WOM distract many-a-marketer from what really matters: reaching business objectives. Find out how to engage your community with a purpose at the Social Shake-Up 2014, in Atlanta.

BrightTALK Webinar: #Growth Hacking Defined

June 2nd, 2014 No Comments

What is Growth Hacking? How can it be applied to your business? Join us on June 12, 2014 for a lively discussion on the topic of #GrowthHacking, with Chartcube, Hootsuite, and theMIX agency. The panel also includes Sean Ellis, Founder of Growthhackers.com, who coined the term #GrowthHacker in the first place. Registration is now open.

Let me Yerdle That (For You)

May 28th, 2014 No Comments

It’s true: “One person’s trash is another person’s treasure”. I have an addiction and it’s called “yerdling”. I blame Jeremiah Owyang of CrowdCompanies. He introduced me to Yerdle during a presentation on the #Collaborative Economy. So what is this Collaborative Economy and – what the heck – is Yerdle?

Finally: The Social Business Helpline – Simply Call

May 16th, 2014 No Comments

Ask your burning question in the SOCIAL INTEL PODCAST! Staying up to date with the changing demands in the field of digital and social media is difficult. How can you stay current? Luckily, Denise Holt, CEO of Social Intel, created the Social Business Helpline Podcast. Simply call and leave your question:

Without Infrastructure, You Can’t Be Social (Sprinklr eBook)

May 12th, 2014 No Comments

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social. It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

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