Social Media Marketing for B2B

Archive for the ‘B2B Social Media Marketing’ Category

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How to Stay Mindful in a Data-Driven World #SocialShakeUp15

May 15th, 2015 No Comments

Are you Over-Automating? How to Stay Mindful in a Data-Driven World. Social media is about people. The holy grail of marketing is currently personalization. And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.

UCSC Silicon Valley: Advanced Social Media Marketing Course

April 26th, 2015 No Comments

On May 2nd and 9th, 2015, I am teaching the Advanced Social Media Marketing class at UCSC Extension Silicon Valley. This will be my third time around, and I truly love doing it. If you’d like to attend, please register here.

Is Anything More Important than #SEO?

April 15th, 2015 No Comments

Is there any marketing topic that seems more important than search engine optimization (SEO)? Well, ok, maybe inbound marketing, but the two go hand-in-hand. Want to learn more?

Salesforce Webinar: SEO Strategies for Beginners

April 1st, 2015 No Comments

Search Engine Optimization (SEO) and Social Media Optimization (SMO) Strategies for Beginners. In this webinar, presented by Salesforce Data.com Connect, Natascha Thomson, CEO of MarketingXLerator, will explain the basics of SEO and SMO for novices.

Social Media Works: It’s Colombia Not Columbia

March 31st, 2015 No Comments

I was recently invited by Globaltech Bridge to give a social media overview to a group of Colombian University professors and start-up CEOs. As their proficiency levels varied, they wanted a basic introduction to social media in Silicon Valley, tactics for the most popular platforms, and insights into the future of social media.

LIVE Event: The Future of Business with Brian Solis

March 2nd, 2015 No Comments

Get 50% Off if you register with discount code MarketingXLerator. The Future of Business — Everything You Need To Know To Succeed, with Brian Solis. In-Person and Live Streaming Event.

Webinars & Social Media: A Good Combination

February 23rd, 2015 No Comments

This is part two of an interview series. In this article, BrightTalk spoke with me about how to use social media to strengthen your webinar programs. This article was originally published on BrightTalk. Thanks to BrightTalk for authorizing its syndication below.

Are there Social Media Musts for Your Business?

February 18th, 2015 No Comments

This article was originally published on BrightTalk. Thanks to BrightTalk for authorizing its syndication below:

Social Media is like New York New York – It Never Sleeps.

February 12th, 2015 No Comments

Social Media is like New York – It Never Sleeps. But You Should. This guest blog was written by Petra Neiger, CEO & founder of Red Pantz. Her mission is to help improve the well-being of leaders and teams, which she has been able to observe first hand as a business executive in Silicon Valley.

Approach This Valentine’s Day With a #SharingEconomy Spirit

February 9th, 2015 No Comments

There are a few things I don’t understand about Valentine’s Day: Why does there have to be a gift? Why is the gift-giving more expected of the man? Why is a brand new gift valued more highly than a used one?

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