A friend recently asked me how he could track click-throughs on a single link that he had posted on multiple social media sites. He had created a bit.ly of the URL and posted it on Twitter and LinkedIn, but bit.ly could not differentiate which platform (Twitter or LI) the clicks had come from.
Archive for the ‘B2B Social Media Marketing’ Category
Thanks to social media consultant JC Giraldo of JC Giraldo Social Media for letting me share his blog on my site this week. After reading 50% of my book 42 Rules for B2B Social Media Marketing, he already felt compelled to share a list of what he considers the highlights so far.
How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…
As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork). My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.
Porter Gale, former VP of Marketing at Virgin America, delivered a closing keynote at the Social Shake Up 2013. During her presentation: The Power of Social Capital and the Four Degree Advantage, Ms. Gale presented her new book Your Network is your Net Worth, which attendees received in their conference bags. This topic tied in […]
A tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yelling: “An advocate is somebody who tells the truth about your product”.