Social Media Marketing for B2B

Archive for the ‘B2B Social Media Marketing’ Category

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Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 No Comments

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

Social Media Around the Globe – Same or Different? Part 1

April 9th, 2014 No Comments

Last March, my friend and peer JC Giraldo sent me a DM via Twitter, asking my view on the differences in social media usage around the world. We both thought that this was a good topic for a blog, and decided to co-author a post, gathering information from people in our network around the world.

Digital Marketing Tips from Atlassian, Chartcube, Hootsuite & theMIX agency

April 7th, 2014 No Comments

Watch this video, recorded in March 2014 at the Startup Marketing Conference, to learn digital marketing best practices from Atlassian, Chartcube, Hootsuite & theMIX agency.

Employment, Ownership & Privacy Concerns When Using Social Media

April 3rd, 2014 No Comments

Social media poses risks for employers if not properly managed.  Today social media is endemic throughout every aspect of our lives. We all know generally that it provides businesses with opportunities to reach markets faster & more broadly than ever before. But do you know how to manage the risks?

Stacking the Odds for Authentic Growth: Advice from Sean Ellis

March 31st, 2014 No Comments

Here the key takeaways from Sean Ellis’ wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.

[Video] Examples of #LinkedIn Success Metrics

March 24th, 2014 No Comments

How do you measure success with LinkedIn? In this Google Hangout on Air, Kristina Jaramillo explains how to measure the success of your LinkedIn engagement.

#StartupMarketingConf: Is Your True North #Growth(Hacking)?

March 10th, 2014 No Comments

On March 27th, 2014, I’ve been invited to host a panel on Growth Hacking at the Startup Marketing Conference in San Francisco. Read this blog to learn more about Growth Hacking, the amazing cast of panelists and the conference.

The Sharing Economy: What You Need to Know

March 2nd, 2014 No Comments

“The highest form of loyalty is shared destiny.” ~ Jeremiah Owyang. Odds are, you are already part of “The Sharing Economy”. Even though you might not be familiar with the term or understand the full impact it has on business and society. This blog will tell you what you need to know.

10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014 No Comments

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

Should You Pay for Promoted Tweets, Accounts or Trends?

February 17th, 2014 2 Comments

In a phone call with a corporate client today, I once again found myself quoting from this excellent Forbes article: Domo CEO Josh James: Why I Pay For Twitter Followers. As somebody who used to be against promoted tweets, this article changed my point of view.

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