Social user are increasingly accessing social networks via mobile devices. According to eMarketer: “A mobile first mentality is taking hold. The key opportunity for marketers in the shift toward mobile is that mobile users not only log in more frequently, but they also spend more total time on social media sites.
Archive for the ‘SocialB2P’ Category
October 24 is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion. Join SAP for a day of conversations and innovation >> Virtual platform: http://bit.ly/innoday7bBL. To participate in this event on Twitter, please use the following hashtags: #7billion #SAP (always in combination).
Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.
This week, at SAPPHIRE NOW 2011 in Orlando, I was a social media reporter and had the pleasure to attend a session with female executives who shared career experiences and tips with an audience of over 100 women. A the third annual Women’s Executive Leadership Session offered a unique opportunity to leverage the combined power of women among an elite group of leading cross-industry business executives.