The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.
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Jeff 4 Justice and Social Media The story began with a blog that Jeff 4 Justice wrote to raise funds for his podcast show. I saw it in one of my social media newsletters and was intrigued. Jeff describes himself as a “social justice activist”.