Social Media Marketing for B2B

If Your Business Engages in Social Media, You Need a Good Lawyer

June 23rd, 2014 1 Comment law scales

Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality – while the law is slow to catch up with new technologies –  there has been an increase in social media court cases. Are you prepared?

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[OnDemand] The Truth About #GrowthHacking

June 16th, 2014 No Comments #GrowthHacking Panel on BrightTalk

What is Growth Hacking? Is it a must do activity for your business or a “bubble term” that is misused? Find the answers in this OnDemand roundtable with innovators from Chartcube, Hootsuite, and Qualaroo; including Sean Ellis, who coined the term #GrowthHacker. Access the OnDemand event here.

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#SocialShakeUp: Community Engagement Is Not a Goal in Itself

June 10th, 2014 No Comments Social Shake Up Community Panel

Engagement is the holy grail in social media marketing. However, while everybody is talking about it, few do it well. Buzz words like content marketing, mobile marketing and WOM distract many-a-marketer from what really matters: reaching business objectives. Find out how to engage your community with a purpose at the Social Shake-Up 2014, in Atlanta.

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BrightTALK Webinar: #Growth Hacking Defined

June 2nd, 2014 No Comments slide1_001

What is Growth Hacking? How can it be applied to your business? Join us on June 12, 2014 for a lively discussion on the topic of #GrowthHacking, with Chartcube, Hootsuite, and theMIX agency. The panel also includes Sean Ellis, Founder of Growthhackers.com, who coined the term #GrowthHacker in the first place. Registration is now open.

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Let me Yerdle That (For You)

May 28th, 2014 No Comments Cute Item on Yerdle

It’s true: “One person’s trash is another person’s treasure”. I have an addiction and it’s called “yerdling”. I blame Jeremiah Owyang of CrowdCompanies. He introduced me to Yerdle during a presentation on the #Collaborative Economy. So what is this Collaborative Economy and – what the heck – is Yerdle?

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Finally: The Social Business Helpline – Simply Call

May 16th, 2014 No Comments The Social Intel Podcast Series

Ask your burning question in the SOCIAL INTEL PODCAST! Staying up to date with the changing demands in the field of digital and social media is difficult. How can you stay current? Luckily, Denise Holt, CEO of Social Intel, created the Social Business Helpline Podcast. Simply call and leave your question:

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Without Infrastructure, You Can’t Be Social (Sprinklr eBook)

May 12th, 2014 No Comments Sprinklr eBook Cover

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social. It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

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Take the Short Quiz: How Do Your Marketing Instincts Stack Up Against the Pros?

May 8th, 2014 No Comments Marketing Quiz by Bizo

Hey, I am NOT calling myself a Pro but thank you very much, Digital Marketing Remix, for the honor :-). Take this quiz, “How Do Your Marketing Instincts Stack Up Against the Pros?” and compare your wits against some top marketing executives: Meagen Eisenberg of DocuSign, Jenifer Metz of CSC, and yours truly.

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