A Boutique Social Media Marketing Consultancy

Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016 No Comments Analytics Dashboard

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

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Why Brand Reputation Management Now Includes Cyber Safety

March 4th, 2016 No Comments Who are the bad guys - IBM SecurityIntelligence dot com

As I’ve been telling anybody who will listen, cyber security is the challenge of our day and marketers who are responsible for a brand need to take it seriously. “Social media exploitation has officially taken the crown for the most commonly used method into an organization’s network”, according to ZeroFox, quoting Cisco’s 2015 Midyear Security Report.

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If You Want to Succeed with Email, Send Less

February 11th, 2016 No Comments Screen Shot 2016-02-11 at 3.18.48 PM

If you want to learn how you can improve your email marketing by sending the smallest number of emails, don’t miss this BrightTalk webinar on February 16, 2016 at 9 AM PT: If You Want To Succeed with Email – Send Less. Hashtag: #BrightTalkEmail

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Take Your Marketing Career to the Next Level

February 9th, 2016 No Comments UCSC-sign

Take Your Marketing Career to the Next Level with This Advanced Social Media Marketing 2-Day Course at @UCSCExtension Silicon Valley. Friday, April 8 & 15, 2016

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#SocialSelling: How To Reach Your Quota

February 2nd, 2016 No Comments USP Button

This blog is another part in an interview series with social selling experts. This time, I spoke with the talented Jasmine Sandler, a global keynote speaker, consultant and trainer on B2B Social Media Marketing Strategies, LinkedIn Selling, SEO and Online Branding for Key Executives.

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7 Tips for a Social Media Marketing Strategy

January 26th, 2016 No Comments Fans

This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation.

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Expert Interview: 7 Social Selling Questions Answered

January 21st, 2016 No Comments Julio text picture

As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction. The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.

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The Big Topic in Social Media in 2016: Cyber Security. Here 5 Tips to Stay Safe.

January 11th, 2016 No Comments Source: Creative Commons.

The Big Topic in Social Media in 2016: Cyber Security. This is a good time to get on top of things and do what you can to stay cyber safe.  While there is no guaranteed way to keep out cyber criminals, there ARE ways to minimize the risk. 

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Recording: What you need to know about #SEO as a #CMO

December 9th, 2015 No Comments Screen Shot 2015-12-09 at 4.18.45 PM

Watch the BrightTalk OnDemand recording NOW. Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients? But increased search traffic by itself is not an end goal.

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Part II: Why Real Marketers Love to Support Good Causes

December 8th, 2015 No Comments Nepal

This blog aims to answer the question, why real marketers love to support good causes. Once again, my peer and friend Juan Carlos Giraldo – @GiraldoJC – invited me to collaborate on a blog post: What charities do our peers support and why? Good question, especially for the holidays. JC published Part I: Real Marketers Love to Support Good Causes.

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