Social Media Marketing for B2B

Let me Yerdle That (For You)

May 28th, 2014 No Comments Cute Item on Yerdle

It’s true: “One person’s trash is another person’s treasure”. I have an addiction and it’s called “yerdling”. I blame Jeremiah Owyang of CrowdCompanies. He introduced me to Yerdle during a presentation on the #Collaborative Economy. So what is this Collaborative Economy and – what the heck – is Yerdle?

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Finally: The Social Business Helpline – Simply Call

May 16th, 2014 No Comments The Social Intel Podcast Series

Ask your burning question in the SOCIAL INTEL PODCAST! Staying up to date with the changing demands in the field of digital and social media is difficult. How can you stay current? Luckily, Denise Holt, CEO of Social Intel, created the Social Business Helpline Podcast. Simply call and leave your question:

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Without Infrastructure, You Can’t Be Social (Sprinklr eBook)

May 12th, 2014 No Comments Sprinklr eBook Cover

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social. It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

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Take the Short Quiz: How Do Your Marketing Instincts Stack Up Against the Pros?

May 8th, 2014 No Comments Marketing Quiz by Bizo

Hey, I am NOT calling myself a Pro but thank you very much, Digital Marketing Remix, for the honor :-). Take this quiz, “How Do Your Marketing Instincts Stack Up Against the Pros?” and compare your wits against some top marketing executives: Meagen Eisenberg of DocuSign, Jenifer Metz of CSC, and yours truly.

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2 Minutes on #GrowthHacking via BrightTalk

April 22nd, 2014 No Comments Natascha Thomson of MarketingXLerator

#GrowthHacking: What’s all the hype really about? BrightTalk was so kind to ask my opinion about the trend of growth hacking after a panel on the topic at the Startup Marketing Conference.

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Are #CloudCareers the Future and What Does It Take?

April 17th, 2014 2 Comments Allan Thomson, CTO of Lookingglass Cyber Solutions

Cloud is too often used as a blanket term for anything that is “hosted” on the Internet. To get a more valuable take on cloud, I reached out to four technology innovators and asked them how cloud is affecting careers and necessary skills sets in their industries.

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Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 No Comments Globe Track International

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

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Social Media Around the Globe – Same or Different? Part 1

April 9th, 2014 1 Comment Deal with Social Media Overload

Last March, my friend and peer JC Giraldo sent me a DM via Twitter, asking my view on the differences in social media usage around the world. We both thought that this was a good topic for a blog, and decided to co-author a post, gathering information from people in our network around the world.

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