A Boutique Social Media Marketing Consultancy

Online Course @UCSC: Fundamentals of Social Media Marketing

June 1st, 2016 No Comments UCSC-sign

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course. Online Course Dates: June 20 – August 8, 2016. Key Course Outcomes: Develop social media channels from scratch and manage them. Understand how to integrate social media into an existing marketing strategy.

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Take Your Social Media Marketing Skills to the Advanced Level

June 1st, 2016 No Comments UCSC Building

Advanced Social Media Marketing University Course @UCSC Silicon Valley Campus  Friday, October 14, 2016 Friday, October 21, 2016

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Using Facebook Audience Insights to Create Buyer Personas

May 31st, 2016 No Comments Screen Shot 2016-05-31 at 4.48.13 PM

This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas.

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Webinar: Let Digital Help Your Clients Experience Your Brand

April 26th, 2016 No Comments Screen Shot 2016-04-26 at 4.33.33 PM

How can you let your customer (virtually) taste, touch and feel your brand?  If your brand is not in your target audience’s daily dose of social media – you do not exist. 

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What You Need to Know About #IoT but Were Afraid To Ask

April 6th, 2016 No Comments Screen Shot 2016-04-06 at 9.39.22 AM

In this OnDemand webinar, I had the great pleasure to interview IoT expert Sudha Jamthe for BrightTalk. Sudha is a technology futurist, the CEO of IoT Disruptions, an Instructor at Stanford Continuing Studies and the author of two books on IoT. Contact Sudha via @SuJamthe and TheInternetofThings.com.

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Webinar: Your Brand Reputation is under #CyberThreat. Are You Prepared?

March 30th, 2016 No Comments Screen Shot 2016-03-30 at 1.34.35 PM

In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.

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Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016 No Comments Analytics Dashboard

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

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Why Brand Reputation Management Now Includes Cyber Safety

March 4th, 2016 No Comments Who are the bad guys - IBM SecurityIntelligence dot com

As I’ve been telling anybody who will listen, cyber security is the challenge of our day and marketers who are responsible for a brand need to take it seriously. “Social media exploitation has officially taken the crown for the most commonly used method into an organization’s network”, according to ZeroFox, quoting Cisco’s 2015 Midyear Security Report.

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If You Want to Succeed with Email, Send Less

February 11th, 2016 No Comments Screen Shot 2016-02-11 at 3.18.48 PM

If you want to learn how you can improve your email marketing by sending the smallest number of emails, don’t miss this BrightTalk webinar on February 16, 2016 at 9 AM PT: If You Want To Succeed with Email – Send Less. Hashtag: #BrightTalkEmail

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Take Your Marketing Career to the Next Level

February 9th, 2016 No Comments UCSC-sign

Take Your Marketing Career to the Next Level with This Advanced Social Media Marketing 2-Day Course at @UCSCExtension Silicon Valley. Friday, April 8 & 15, 2016

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