Social Media Has Changed the Marketing Game. Have You Changed Yours?
December 5th, 2012 No Comments
Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.
Read MoreSocial Media Innovation: Part 3 – Amazon Posts & Amazon Analytics
November 27th, 2012 No Comments
Amazon now gives vendors their own “Page” with brand URL to manage on Amazon.com, plus provides “Amazon Posts” to let them share content on Amazon.com and Facebook; last, they added “Amazon Analytics” as a free tool to track vendor success on Amazon. A testament to the fact that they understand how to scale and grow [...]
Read MoreSocial Media Innovations: Part 2 – Amazon Pages
November 26th, 2012 No Comments
You know that social media is going mainstream when a company like Amazon enters the playing field, offering free tools. Amazon Pages and Amazon Posts are two new related offerings by Amazon in this space. This blog describes “Pages” while “Posts” is covered in Part 3. 1. Amazon Pages Amazon is offering companies pages with [...]
Read MoreSocial Media Marketing Innovations: Part 1 – Social Sharing
November 21st, 2012 No Comments
Happy Thanksgiving! Maybe treat yourself to this code that helps to increase the sharing of your content. Of course, the content has to be worth it. I hope this takes you one step closer to the dream of going viral .
Read MoreWebcast Replay & SlideShare: Separating Social Media Fact from Fiction
November 12th, 2012 2 Comments
Please find the slides from the webinar Social Media Marketing: Separating Fact from Fiction below: Learn proven applications of social media in marketing that bring results. Hear cautionary tales that help you avoid social media pitfalls. Add your own examples in the comment section of this blog. You can also watch the recording here. You [...]
Read MoreWEBINAR: Social Media Marketing – Separating Fact From Fiction
November 7th, 2012 No Comments
Overview Monday November 12, 2012 11:00 am – 12:00 pm PT / 2:00 pm – 3:00 pm ET Register here. Are you tired of hearing how social media is the best invention since sliced bread? Are you confused about what social media can actually deliver? Would you like to cut through the hype and get [...]
Read MoreFoursquare/FB Part III: Location-Based Services for #MCSV
November 1st, 2012 No Comments
In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that Facebook was better suited to our purposes. I also promised to do some testing. The results are in. Spoiler alert: things did not quite work [...]
Read MoreFoursquare Part II: Using Foursquare at Live Events (Or Not?)
October 23rd, 2012 No Comments
Should we use Foursquare for MarketingCamp Silicon Valley on November 3rd? This is the question I am aiming to answer with this blog. It chronicles my research journey and findings. Let’s go.
Read More“Dresser After Dark”: Social Media Interview
October 18th, 2012 No Comments
Recently, I was invited to speak about social media and my business on the Dresser After Dark Radio show, hosted by Michael Dresser or @MichaelRayD. You can listen to the MPG3 recording of the show here!
Read More#Jeff4Justice: Using Social Media for Grassroots Activism
October 8th, 2012 3 Comments
Jeff 4 Justice and Social Media The story began with a blog that Jeff 4 Justice wrote to raise funds for his podcast show. I saw it in one of my social media newsletters and was intrigued. Jeff describes himself as a “social justice activist”.
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