Social Media Marketing for B2B

Social Media is like New York New York – It Never Sleeps.

February 12th, 2015 No Comments Creative Commons License via commons.wikimedia.org

Social Media is like New York – It Never Sleeps. But You Should. This guest blog was written by Petra Neiger, CEO & founder of Red Pantz. Her mission is to help improve the well-being of leaders and teams, which she has been able to observe first hand as a business executive in Silicon Valley.

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Approach This Valentine’s Day With a #SharingEconomy Spirit

February 9th, 2015 No Comments Screen Shot 2015-02-09 at 4.03.42 PM

There are a few things I don’t understand about Valentine’s Day: Why does there have to be a gift? Why is the gift-giving more expected of the man? Why is a brand new gift valued more highly than a used one?

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Underwear & Wine: What I am Allowed to Buy This Year #SharingEconomy

February 2nd, 2015 No Comments Screen Shot 2015-02-02 at 4.06.11 PM

Last week I unveiled my quest to get everything I needed for one year on Yerdle. That means buying * nothing * new. A lot of my friends asked… “Wait… NOTHING new? What about the essentials!?”

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Why I Will Buy Nothing New for a Year

January 26th, 2015 No Comments Yerdle

I made a New Year’s resolution this year: buy nothing new and get what I need exclusively on Yerdle for a full year. I’m calling it “The Y4Y Challenge”: Yerdle for a Year!

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Are You a Social Media Landlord or Renter?

January 14th, 2015 2 Comments Screen Shot 2015-01-12 at 2.56.02 PM

Do you own social media channels? Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.

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OnDemand: The Big 2015 Social Media Trends

January 5th, 2015 No Comments Screen Shot 2015-01-05 at 8.52.11 PM

Social Media Is No Longer A Trend …but a business necessity. While digital transformation is still in its infancy, 2015 promises to be a transformational year. Organizational change and investments in new technologies are inevitable choices for companies that want to lead the market.

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DOs and DON’Ts To Keeping Your Social Media Accounts Safer

December 15th, 2014 1 Comment Photo courtesy of Creative Commons.

Cyber security, or rather the lack thereof, is one of the main threats of our time. Learn in this blog how to keep your social media channels safer in 2015.

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#DataConnectTalk Webinar: Social Media Business Tactics

December 5th, 2014 No Comments DataDotCom images

Data.com Connect Presents: Social Media Business Tactics – a Webinar with Natascha Thomson. Social media is no longer new and digital transformation is an unstoppable trend. Do you have the skills it takes to stay relevant?

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Webinar: Key Social Media Trends for 2015

November 19th, 2014 No Comments CiQ_Podcast_Ad_ChangeAnnouncement_380x3001-236x300

In this webinar, Denise Holt, CMO of GratZeez and Natascha Thomson, CEO of MarketingXLerator, will present key social media trends for 2015, how they affect your business and what you can do to avoid being left behind. Date & Time: Wednesday December 17, 2014  at 10 AM PT, 1 PM ET. Register Now.

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Google Plus is the Company Picnic (Part 2)

November 5th, 2014 No Comments G+

To understand the value of Google Plus for marketers and identify the hot spots of activity, JC Giraldo and I asked our peers to share their personal opinions on the network. Turns out: “Google Plus is the company picnic”. Read on.

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