A Boutique Social Media Marketing Consultancy

3D Printing for Dummies 101 at #TechShop

July 31st, 2015 No Comments Screen Shot 2015-07-31 at 6.21.10 PM

Last week I took a 3D printing class at TechShop in San Francisco. TechShop, according to their own website is: “a vibrant, creative community that provides access to tools, software and space. You can make virtually anything at TechShop. Come and build your dreams!”

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[YT] Brian Solis: The Future of Business. Innovate or Die.

July 7th, 2015 No Comments Screen Shot 2015-07-07 at 7.29.56 PM

Earlier this year, I had the pleasure to interview Brian Solis about his book, What’s the Future of Business?, at an event hosted by the Silicon Valley Innovation Center (SVIC). Below you can find the video recording of the event.

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Panel: Leveraging Social Media for Work and Play

July 1st, 2015 No Comments images

FountainBlue’s When She Speaks, Women in Leadership Series: Leveraging Social Media for Work and Play When: Friday, July 10, 11:30 a.m. – 1:30 p.m. Where: Sandisk, 951 SanDisk Drive, Milpitas, California

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Facebook Marketing Tips from 20+ Experts

May 29th, 2015 No Comments collage-Facebook-for-business

I recently had the honor to be asked to contribute to an expert blog on Facebook marketing: Facebook for Business: How to Use it to Market Yourself (and Your Brand). 20+ Expert Insights. It was just published and I was amazed by the great advice my peers dished out. 

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How to Stay Mindful in a Data-Driven World #SocialShakeUp15

May 15th, 2015 No Comments shakeup15-700-natascha-petra-peter-randy-2

Are you Over-Automating? How to Stay Mindful in a Data-Driven World. Social media is about people. The holy grail of marketing is currently personalization. And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.

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Do You Have the Social Media Skills You Need to Succeed?

April 26th, 2015 No Comments UCSC-sign

On October 16th and 23rd, 2015, I am teaching the Advanced Social Media Marketing class at UCSC Extension Silicon Valley. If you’d like to attend, please register here.

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Why I Went Shopping Despite My #Y4Y Pledge

April 20th, 2015 No Comments 2305872478_9584d7ebff_b

When I signed up on January 1st, 2015 to buy nothing new for a year, my plan was to write a weekly blog and  a book about the experience at the end of the year. I was concerned I might not have enough material, as it’s been so easy (so far). Then, last week, I found myself spending $150 at Target.

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Is Anything More Important than #SEO?

April 15th, 2015 No Comments images

Is there any marketing topic that seems more important than search engine optimization (SEO)? Well, ok, maybe inbound marketing, but the two go hand-in-hand. Want to learn more?

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Salesforce Webinar: SEO Strategies for Beginners

April 1st, 2015 No Comments Picture Source: David Saunders on Flickr -https://www.flickr.com/photos/wavyday/4395092682/.

Search Engine Optimization (SEO) and Social Media Optimization (SMO) Strategies for Beginners. In this webinar, presented by Salesforce Data.com Connect, Natascha Thomson, CEO of MarketingXLerator, will explain the basics of SEO and SMO for novices.

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Social Media Works: It’s Colombia Not Columbia

March 31st, 2015 No Comments Colombia not Columbia

I was recently invited by Globaltech Bridge to give a social media overview to a group of Colombian University professors and start-up CEOs. As their proficiency levels varied, they wanted a basic introduction to social media in Silicon Valley, tactics for the most popular platforms, and insights into the future of social media.

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