Social Media Marketing for B2B

How Do I Create a Vanity URL for a LinkedIn Company Page?

January 6th, 2014 3 Comments linkedin-company-pages

A frequently asked question is: How can I create a vanity URL for my LinkedIn Company page? Here some options:

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How to Know the Location of a Click When a URL is posted in Multiple Places

December 9th, 2013 4 Comments bitly-logo-pufferfishJ-300x267

A friend recently asked me how he could track click-throughs on a single link that he had posted on multiple social media sites. He had created a bit.ly of the URL and posted it on Twitter and LinkedIn, but bit.ly could not differentiate which platform (Twitter or LI) the clicks had come from. 

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What Marketers are Grateful for at Thanksgiving

November 27th, 2013 No Comments What Marketers are Grateful for at Thanksgiving

This week, in recognition of Thanksgiving, Sean Callahan of Bizo / Digital Marketing Remix reached  out to me and others in the marketing world to ask what we are thankful for. Read the answers to his two questions in this blog:

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Best of “42 Rules for B2B Social Media Marketing” by JC Giraldo

November 25th, 2013 1 Comment JC Social Media Logo

Thanks to social media consultant JC Giraldo of JC Giraldo Social Media for letting me share his blog on my site this week. After reading 50% of my book 42 Rules for B2B Social Media Marketing, he already felt compelled to share a list of what he considers the highlights so far.

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Video: How to use LinkedIn for Business, Marketing & Networking

November 20th, 2013 No Comments Picture of the HOA on LinkedIn for Professionals

This Google Hangout on Air educates on the use of  LinkedIn for Professionals. LinkedIn expert Greg Cooper, host Mark Vang, (Sanctuary Networking Community) and I, discuss how to use LinkedIn® for networking, business development and marketing.

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How to Use Social Media to Support #LungCancerAwarenessMonth

November 12th, 2013 No Comments #PurpleToes to Beat Lung Cancer

Paint your toes purple to fight lung cancer! You will even get the OPI Purple with a Purpose nail polish for free if you donate $25 or more.

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[Video] 3 Tips to Optimize Your LinkedIn Profile

November 4th, 2013 No Comments Kristina Jaramillo's B2B Marketing Interview with Natascha Thomson

In this Google Hangout on Air, Kristina Jaramillo answers the question: Can you share three quick tips on optimizing a LinkedIn profile (to correct common mistakes)?

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Sprinklr VP of Marketing Talks about Scaling in Social Media Marketing

October 22nd, 2013 1 Comment Jeremy Epstein of Sprinklr

How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…

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Social Media Advice for Startups on PSDNetwork

October 16th, 2013 3 Comments PSDNetwork

As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork).  My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.

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[Video] The Top 3 LinkedIn Features

October 8th, 2013 No Comments Kristina Jaramillo LinkedIn Expert

In this Google Hangout on Air video, Kristina Jaramillo answers the question: What are the top 3 “features” of LinkedIn that business people should care about? Kristina Jaramillo of GetLinkedinHelp.com is a New York Times recognized LinkedIn expert who runs the B2BMarketingRadioShow.com

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