A Boutique Social Media Marketing Consultancy

Interview: Drippler – The Mobile Discovery App

September 23rd, 2015 4 Comments Drippler Logo 2

This blog is an interview with Jonathan Chizick, VP Sales and Business Development at Drippler about their app. Drippler is a mobile discovery app that provides personalized tips and recommendations to mobile users, as well as opportunities for advertisers to reach this audience. 

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Social Media OnDemand & Upcoming Events 2015

September 17th, 2015 No Comments Rachel & Natascha at YerdlecCon Panel

As I often get asked for content to learn about social media marketing, I have compiled this list of events I’ve recently been a part of, and some that are coming up soon. Hope it’s useful!

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What You Need To Know About Fake Followers

September 1st, 2015 2 Comments PHishing

One of the most asked questions in social media is: “How can I grow my following?” Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself.   So what about buying followers?

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August 27th, 2015 No Comments MF Tony Wegand

Please join us for this webinar on the topic of “Over-Automation“ that tries to answer the question: “Is it possible to stay mindful in a data-driven world?“ It’s hosted on 09/15/15 at 9:00 AM PT/ Noon ET by Social Media Today and you can register here.

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3D Printing for Dummies 101 at #TechShop

July 31st, 2015 No Comments Screen Shot 2015-07-31 at 6.21.10 PM

Last week I took a 3D printing class at TechShop in San Francisco. TechShop, according to their own website is: “a vibrant, creative community that provides access to tools, software and space. You can make virtually anything at TechShop. Come and build your dreams!”

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[YT] Brian Solis: The Future of Business. Innovate or Die.

July 7th, 2015 No Comments Screen Shot 2015-07-07 at 7.29.56 PM

Earlier this year, I had the pleasure to interview Brian Solis about his book, What’s the Future of Business?, at an event hosted by the Silicon Valley Innovation Center (SVIC). Below you can find the video recording of the event.

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Panel: Leveraging Social Media for Work and Play

July 1st, 2015 No Comments images

FountainBlue’s When She Speaks, Women in Leadership Series: Leveraging Social Media for Work and Play When: Friday, July 10, 11:30 a.m. – 1:30 p.m. Where: Sandisk, 951 SanDisk Drive, Milpitas, California

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Facebook Marketing Tips from 20+ Experts

May 29th, 2015 No Comments collage-Facebook-for-business

I recently had the honor to be asked to contribute to an expert blog on Facebook marketing: Facebook for Business: How to Use it to Market Yourself (and Your Brand). 20+ Expert Insights. It was just published and I was amazed by the great advice my peers dished out. 

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How to Stay Mindful in a Data-Driven World #SocialShakeUp15

May 15th, 2015 No Comments shakeup15-700-natascha-petra-peter-randy-2

Are you Over-Automating? How to Stay Mindful in a Data-Driven World. Social media is about people. The holy grail of marketing is currently personalization. And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.

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Do You Have the Social Media Skills You Need to Succeed?

April 26th, 2015 No Comments UCSC-sign

On October 16th and 23rd, 2015, I am teaching the Advanced Social Media Marketing class at UCSC Extension Silicon Valley. If you’d like to attend, please register here.

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