Social Media Marketing for B2B

Stacking the Odds for Authentic Growth: Advice from Sean Ellis

March 31st, 2014 No Comments Sean Ellis, Father of #GrowthHacking

Here the key takeaways from Sean Ellis’ wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.

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[Video] Examples of #LinkedIn Success Metrics

March 24th, 2014 No Comments Kristina Jaramillo LinkedIn Expert

How do you measure success with LinkedIn? In this Google Hangout on Air, Kristina Jaramillo explains how to measure the success of your LinkedIn engagement.

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#StartupMarketingConf: Is Your True North #Growth(Hacking)?

March 10th, 2014 No Comments Growth Hacking Panel at #StartupMarketingConf 2014

On March 27th, 2014, I’ve been invited to host a panel on Growth Hacking at the Startup Marketing Conference in San Francisco. Read this blog to learn more about Growth Hacking, the amazing cast of panelists and the conference.

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The Collaborative Economy: What You Need to Know

March 2nd, 2014 No Comments The Collaboration Economy

“The highest form of loyalty is shared destiny.” ~ Jeremiah Owyang. Odds are, you are already part of “The Sharing Economy”. Even though you might not be familiar with the term or understand the full impact it has on business and society. This blog will tell you what you need to know.

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10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014 No Comments Group at the Socialize! Meetup

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

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Should You Pay for Promoted Tweets, Accounts or Trends?

February 17th, 2014 2 Comments Who to Follow on Twitter

In a phone call with a corporate client today, I once again found myself quoting from this excellent Forbes article: Domo CEO Josh James: Why I Pay For Twitter Followers. As somebody who used to be against promoted tweets, this article changed my point of view.

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Social Media: For Inbound Marketing & Job Search

February 10th, 2014 No Comments #partnersocial class at University of Santa Clara

I recently taught an advanced social media marketing class at UCSC Extension Silicon Valley. To make it more interesting, I invited two innovative pros into my classroom to talk about inbound marketing and the use of social media for job search. Here are the two decks they presented:

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Two Tips to Help Protect Your Online Identity

February 4th, 2014 No Comments Photo by flickr user rpongsaj used under a Creative Commons license.

I generally try to do some “house keeping” at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference:

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Will Posting Duplicate Content Hurt Your Google Search Rankings?

January 28th, 2014 6 Comments Does Duplicate Content On Google Hurt you?

Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs.

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How Twitter uses Twitter for Recruiting

January 16th, 2014 No Comments Twitter-Recruiting

For her article “How Does Twitter Use Twitter to Recruit?”, Erin Osterhaus went straight to the source: Anitra Collins, Twitter’s Recruiting Programs Officer.

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