Social Media Marketing for B2B

Mapping & Location-Based Services at #SAPPHIRENOW

May 5th, 2013 2 Comments PrizeFinder, Centigon Solutions, MarketingXLerator

Social user are increasingly accessing social networks via mobile devices. According to eMarketer: “A mobile first mentality is taking hold. The key opportunity for marketers in the shift toward mobile is that mobile users not only log in more frequently, but they also spend more total time on social media sites.

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Infographic: 70% of Mobile Searches Lead to Action Within an Hour

April 30th, 2013 No Comments mobile-diversity; Ahmed Ahmed; @ITsAhmedAhmed

This blog is syndicated with the kind permission of the author Ahmed Ahmed of Tomorrow People. Infographic: 70% of Mobile Searches Lead to Action Within 1 Hour

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Why G+ will Win the “Consolidation & Isolation” Game

April 22nd, 2013 2 Comments MarketingXLerator, Social Media Marekting & Strategy

As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.

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What is #FF? And more Twitter Questions Answered

April 9th, 2013 2 Comments Twitter FAQ: #FF, Monitoring & More; MarketingXLerator, B2B Social Media Marketing

As there are a number of questions I repeatedly get asked about Twitter, I have summarized the answers in this blog. 1. What is #FF? 2. How do I monitor an event on Twitter? 3. How do I Tweet through LinkedIn?

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How to use Social Media for #Recruiting

March 26th, 2013 2 Comments 2012_social_job_seeker_survey

Does Social Media Recruiting Work? If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for.

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Can HR & Twitter Get Along? #BAHREC

March 15th, 2013 No Comments HR Social Media Panel

The Power of Social Media and Marketing Your Company @_BAHREC: “We have assembled a great panel of experts in social media.  They will present some of the challenges HR faces and legal landmines that are avoidable.  You will be Tweeting by the time you leave.”

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How to Use 2 New #SocialMedia #Crowdsourcing Tools to Support a Cause

March 4th, 2013 No Comments

I recently learned about two new social media tools that draw on the power of crowdsourcing to foster change: Gathr and Thunderclap.

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B2B Lead Generation Trends 2013 (by Holger Schulze)

February 27th, 2013 No Comments Screen Shot 2013-02-27 at 6.43.38 PM

I’d like to share this great Slideshare deck by Holger Schulze with you as it gives an insightful overview of B2B Lead Generation Trends 2013:

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Social Marketing Means Business (

February 14th, 2013 2 Comments

This article, for which Cindy Waxer interviewed me, was originally published in It provides a good overview of B2B vs. B2C marketing and some insightful social media marketing case studies.

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