Social Media Marketing for B2B

Influencers Amplify Your Message

January 24th, 2013 No Comments Free Fishing Image Flickr

Nobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify their messages. One area that is gaining recognition for effectiveness but many are still struggle with is influencer engagement.

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Slideshare: #BrandingPays by Karen Kang

January 18th, 2013 No Comments WatchBookTrailer_FB

On January 11, 2013, Karen Kang presented her new book Branding Pays at the SVForum Marketing & Social Media SIG in Santa Clara.

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Slides & Recording: 42 Rules for B2B Social Media Marketing Overview

January 7th, 2013 No Comments https://www.brighttalk.com/webcast/92/61719

3o Minute Webinar: Social media has changed the game for marketing professionals. Have you changed yours?

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The Essential Social Media New Year’s Check List

January 3rd, 2013 8 Comments MarketingXLerator, B2B vs. B2C, Social Media Marketing

Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can’t afford not to.

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Webcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?

December 18th, 2012 No Comments B2B Social Media Marketing, MarketingXLerator, Social Media Trends 2013

Watch the webinar recording here:   Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.

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Is B2B Social Media Marketing Behind B2C?

December 17th, 2012 No Comments MarketingXLerator, B2B vs. B2C, Social Media Marketing

The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing.  This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences.  But it is a misconception.

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Google+ Communities: The Last Nail in Facebook’s Coffin? (by J.C. Kendall)

December 10th, 2012 No Comments Com

This blog was authored by and is shared with the explicit approval of J.C. Kendall:

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Social Media Has Changed the Marketing Game. Have You Changed Yours?

December 5th, 2012 No Comments B2B Social Media Marketing, MarketingXLerator, Social Media Trends 2013

Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.

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Social Media Innovation: Part 3 – Amazon Posts & Amazon Analytics

November 27th, 2012 No Comments B2B Social Media Marketing, Amazon Posts

Amazon now gives vendors their own “Page” with brand URL to manage on Amazon.com, plus provides “Amazon Posts” to let them share content on Amazon.com and Facebook; last, they added “Amazon Analytics” as a free tool to track vendor success on Amazon. A testament to the fact that they understand how to scale and grow […]

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Social Media Innovations: Part 2 – Amazon Pages

November 26th, 2012 No Comments B2B Social media Marketing, Amazon Pages

You know that social media is going mainstream when a company like Amazon enters the playing field, offering free tools. Amazon Pages and Amazon Posts are two new related offerings by Amazon in this space. This blog describes “Pages” while “Posts” is covered in Part 3. 1. Amazon Pages Amazon is offering companies pages with […]

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