Social Media Marketing for B2B

SMB Study Shows: Social Media is a Brand Builder (via eMarketer)

May 28th, 2013 2 Comments aSocial Media Marketing & Strategy; Survey

Below is a very interesting study by Social Media Examiner, interpreted by eMarketer, about the role social media plays for small and medium (SMB) businesses. Social media plays a significant role in SMBs marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.

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A History of #Twitter by Co-Founder @Dom Sagolla

May 21st, 2013 2 Comments Dom Sagolla, Natascha Thomson, MarketingXLerator, 140 Characters, Social Media Marketing & Strategy

A history of Twitter – and thoughts on what really matters – from Dom Sagolla – author of 140 Characters – A Style Guide for the Short Form. Recorded via Twitter on May 21, 2013 at the #NCMG meeting in Silicon Valley.

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[SlideShare] The Social Media ROI Cookbook by Altimeter Group

May 13th, 2013 2 Comments Social Media ROI

This report is the ROI Bible for many social media practitioners in Silicon Valley. It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.

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[Video] Social Media Q&A with @NeumannCampus Students

May 7th, 2013 5 Comments Neumann University - 6 Social Media Marketing & Strategy Q&A

This video answer six social media marketing & strategy questions by Neumann University students. Thanks to my friend Tom Matys – who teaches at Neumann – for this opportunity to share my expertise, and hopefully “teach his students how to fish“.

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Mapping & Location-Based Services at #SAPPHIRENOW

May 5th, 2013 2 Comments PrizeFinder, Centigon Solutions, MarketingXLerator

Social user are increasingly accessing social networks via mobile devices. According to eMarketer: “A mobile first mentality is taking hold. The key opportunity for marketers in the shift toward mobile is that mobile users not only log in more frequently, but they also spend more total time on social media sites.

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Infographic: 70% of Mobile Searches Lead to Action Within an Hour

April 30th, 2013 No Comments mobile-diversity; Ahmed Ahmed; @ITsAhmedAhmed

This blog is syndicated with the kind permission of the author Ahmed Ahmed of Tomorrow People. Infographic: 70% of Mobile Searches Lead to Action Within 1 Hour

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Why G+ will Win the “Consolidation & Isolation” Game

April 22nd, 2013 2 Comments MarketingXLerator, Social Media Marekting & Strategy

As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.

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What is #FF? And more Twitter Questions Answered

April 9th, 2013 2 Comments Twitter FAQ: #FF, Monitoring & More; MarketingXLerator, B2B Social Media Marketing

As there are a number of questions I repeatedly get asked about Twitter, I have summarized the answers in this blog. 1. What is #FF? 2. How do I monitor an event on Twitter? 3. How do I Tweet through LinkedIn?

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How to use Social Media for #Recruiting

March 26th, 2013 No Comments 2012_social_job_seeker_survey

Does Social Media Recruiting Work? If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for.

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Can HR & Twitter Get Along? #BAHREC

March 15th, 2013 No Comments HR Social Media Panel

The Power of Social Media and Marketing Your Company @_BAHREC: “We have assembled a great panel of experts in social media.  They will present some of the challenges HR faces and legal landmines that are avoidable.  You will be Tweeting by the time you leave.”

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