Social Media Marketing for B2B

B2B Social Media Marketing Tips from SAP, Intel, Citrix & Luminesa

July 2nd, 2013 No Comments BrightTalk, Roundtable: Does B2B Social Media Marketing Work?, Webinar, Panel

Learn how to avoid falling victim to social media hype and how to succeed instead – at this recorded BrightTalk online panel discussion with experts from SAP, Intel, Citrix and Luminesa.

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Can You Humanize Your Brand with an App?

June 24th, 2013 1 Comment SAP's My Runway Fashion App

It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.

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Book Preview: Michael Brito: “Your Brand: The Next Media Company”

June 18th, 2013 1 Comment B2B, Marketing & Strategy, Social Media, Michael Brito, Your Brand, Book, Amazon

Michael Brito is about to publish a new book called “Your Brand: The Next Media Company. How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships“, which you can now pre-order on Amazon

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Great News: Twitter is Making Analytics More Widely Available

June 13th, 2013 2 Comments New Twitter Follower Performance Analytics, Social Media Marketing, MarketingXLerator

Twitter is rolling out tweet analytics to a wider audience of Twitter users. Previously, analytics were only available to Twitter ad customers, but now it is available to many more people. The role out strategy is not totally clear but check it out to see if you already have access.

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[Video] EMC’s #SocialMedia Caveman

June 4th, 2013 No Comments Social Media 101, Social Media Marketing & Strategy, MarketingXLerator, Consulting

While working on a social media workshop for EMC Corporation, I found this funny YouTube video that explains the 101 of social media: EMC’s #SocialMedia Caveman.

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SMB Study Shows: Social Media is a Brand Builder (via eMarketer)

May 28th, 2013 2 Comments aSocial Media Marketing & Strategy; Survey

Below is a very interesting study by Social Media Examiner, interpreted by eMarketer, about the role social media plays for small and medium (SMB) businesses. Social media plays a significant role in SMBs marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.

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A History of #Twitter by Co-Founder @Dom Sagolla

May 21st, 2013 2 Comments Dom Sagolla, Natascha Thomson, MarketingXLerator, 140 Characters, Social Media Marketing & Strategy

A history of Twitter – and thoughts on what really matters – from Dom Sagolla – author of 140 Characters – A Style Guide for the Short Form. Recorded via Twitter on May 21, 2013 at the #NCMG meeting in Silicon Valley.

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[SlideShare] The Social Media ROI Cookbook by Altimeter Group

May 13th, 2013 2 Comments Social Media ROI

This report is the ROI Bible for many social media practitioners in Silicon Valley. It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.

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[Video] Social Media Q&A with @NeumannCampus Students

May 7th, 2013 5 Comments Neumann University - 6 Social Media Marketing & Strategy Q&A

This video answer six social media marketing & strategy questions by Neumann University students. Thanks to my friend Tom Matys – who teaches at Neumann – for this opportunity to share my expertise, and hopefully “teach his students how to fish“.

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Mapping & Location-Based Services at #SAPPHIRENOW

May 5th, 2013 2 Comments PrizeFinder, Centigon Solutions, MarketingXLerator

Social user are increasingly accessing social networks via mobile devices. According to eMarketer: “A mobile first mentality is taking hold. The key opportunity for marketers in the shift toward mobile is that mobile users not only log in more frequently, but they also spend more total time on social media sites.

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