Social Media Marketing for B2B

Posts Tagged ‘42 Rules for B2B Social Media Marketing’

Best of “42 Rules for B2B Social Media Marketing” by JC Giraldo

November 25th, 2013 1 Comment

Thanks to social media consultant JC Giraldo of JC Giraldo Social Media for letting me share his blog on my site this week. After reading 50% of my book 42 Rules for B2B Social Media Marketing, he already felt compelled to share a list of what he considers the highlights so far.

Radio Show: How to Create Results with B2B Social Media Marketing

September 12th, 2013 2 Comments

When New York Times recognized LinkedIn expert Kristina Jaramillo invited me on her B2B Marketing Radio Show, I was thrilled. She wanted to talk about my book: “42 Rules for B2B Social Media Marketing” (co-authored with Peter Spielvogel and Michael Procopio).

Influencers Amplify Your Message

January 24th, 2013 No Comments

Nobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify their messages. One area that is gaining recognition for effectiveness but many are still struggle with is influencer engagement.

COMING SOON: 42 Rules for B2B Social Media Marketing

September 17th, 2012 2 Comments

“Finally, a concise, practical guide for B2B social marketing!  Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find good B2B content. It’s great to have a resource written by actual social media practitioners/leaders who have learned how to successfully navigate the complex channels […]

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