Social Media Marketing for B2B

Posts Tagged ‘B2B’

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10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014 No Comments

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

The Best Social Media Platforms for B2B

September 5th, 2013 3 Comments

I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business.  Think of AMEX Open Forum as the marriage of a good LinkedIn Group and Quora. 

B2B Social Media Marketing Tips from SAP, Intel, Citrix & Luminesa

July 2nd, 2013 No Comments

Learn how to avoid falling victim to social media hype and how to succeed instead – at this recorded BrightTalk online panel discussion with experts from SAP, Intel, Citrix and Luminesa.

Can You Humanize Your Brand with an App?

June 24th, 2013 1 Comment

It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.

SMB Study Shows: Social Media is a Brand Builder (via eMarketer)

May 28th, 2013 2 Comments

Below is a very interesting study by Social Media Examiner, interpreted by eMarketer, about the role social media plays for small and medium (SMB) businesses. Social media plays a significant role in SMBs marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.

[Video] Social Media Q&A with @NeumannCampus Students

May 7th, 2013 5 Comments

This video answer six social media marketing & strategy questions by Neumann University students. Thanks to my friend Tom Matys – who teaches at Neumann – for this opportunity to share my expertise, and hopefully “teach his students how to fish“.

B2B Lead Generation Trends 2013 (by Holger Schulze)

February 27th, 2013 No Comments

I’d like to share this great Slideshare deck by Holger Schulze with you as it gives an insightful overview of B2B Lead Generation Trends 2013:

Social Marketing Means Business (DMNews.com)

February 14th, 2013 2 Comments

This article, for which Cindy Waxer interviewed me, was originally published in DMNews.com. It provides a good overview of B2B vs. B2C marketing and some insightful social media marketing case studies.

Webcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?

December 18th, 2012 No Comments

Watch the webinar recording here:   Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.

Is B2B Social Media Marketing Behind B2C?

December 17th, 2012 No Comments

The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing.  This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences.  But it is a misconception.

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