How can you let your customer (virtually) taste, touch and feel your brand? If your brand is not in your target audience’s daily dose of social media – you do not exist.
Posts Tagged ‘B2B’
This article was originally published on BrightTalk. Thanks to BrightTalk for authorizing its syndication below:
I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?
I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. Think of AMEX Open Forum as the marriage of a good LinkedIn Group and Quora.
Learn how to avoid falling victim to social media hype and how to succeed instead – at this recorded BrightTalk online panel discussion with experts from SAP, Intel, Citrix and Luminesa.
It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.
This video answer six social media marketing & strategy questions by Neumann University students. Thanks to my friend Tom Matys – who teaches at Neumann – for this opportunity to share my expertise, and hopefully “teach his students how to fish“.
I’d like to share this great Slideshare deck by Holger Schulze with you as it gives an insightful overview of B2B Lead Generation Trends 2013:
This article, for which Cindy Waxer interviewed me, was originally published in DMNews.com. It provides a good overview of B2B vs. B2C marketing and some insightful social media marketing case studies.