This video answer six social media marketing & strategy questions by Neumann University students. Thanks to my friend Tom Matys – who teaches at Neumann – for this opportunity to share my expertise, and hopefully “teach his students how to fish“.
Posts Tagged ‘B2B’
B2B Lead Generation Trends 2013 (by Holger Schulze)
February 27th, 2013 No CommentsI’d like to share this great Slideshare deck by Holger Schulze with you as it gives an insightful overview of B2B Lead Generation Trends 2013:
Social Marketing Means Business (DMNews.com)
February 14th, 2013 2 CommentsThis article, for which Cindy Waxer interviewed me, was originally published in DMNews.com. It provides a good overview of B2B vs. B2C marketing and some insightful social media marketing case studies.
Webcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?
December 18th, 2012 No CommentsWatch the webinar recording here: Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.
Is B2B Social Media Marketing Behind B2C?
December 17th, 2012 No CommentsThe Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.
How to Avoid & Tackle Social Media Proliferation (Review of an Altimeter Report)
October 2nd, 2012 No CommentsAltimeter’s report “A Strategy for Managing Social Media Proliferation” is an enlightening read, highlighting an important problem of our time: social media proliferation. Many companies have too many social media accounts that lack a strategy, compliance with the brand, and/or accountability. Here 7 key facts and highlights from the report. Thanks to Jeremiah Owyang for [...]
Pinterest – Is Your Business Ready?
August 14th, 2012 2 CommentsHave you heard about Pinterest but are wondering how to use it for your business? Wonder no more. The deck below provides a crisp overview of what Pinterest is, key facts on the growth & usage of the channel, how to set it up, use it, and leverage it for business.
Social Media Marketing – Relax, Don’t Do It?
June 21st, 2010 No CommentsPersonal musings and opinions on B2B social media marketing in this day and age.
