Social Media Marketing for B2B

Posts Tagged ‘Business’

25 Social Media Blogs to Follow

July 15th, 2012 No Comments

25 Social Media blogs to follow if you are trying to stay on top of what is going on in this space.

(Time Tested) Tools to Measure Social Media Success

April 4th, 2012 2 Comments

A while back, I promised my friend @tridipchakra  to write a blog about  tools to measure social media success. Now that I am at the onset of a 3 months sabbatical and (somewhat) of a social media hiatus, I am honoring my promise. Here a list of some, mostly free, key tools, that I have found […]

How to Manage your Time on Social Media

August 4th, 2011 8 Comments

How much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.

The Five Myths of B2B Social Media Marketing

June 24th, 2011 4 Comments

Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.

SAPPHIRE NOW 2011: Women’s Executive Leadership Session with Angelika Dammann

May 20th, 2011 No Comments

This week, at SAPPHIRE NOW 2011 in Orlando, I was a social media reporter and had the pleasure to attend a session with female executives who shared career experiences and tips with an audience of over 100 women. A the third annual Women’s Executive Leadership Session offered a unique opportunity to leverage the combined power of women among an elite group of leading cross-industry business executives.

220-Year-Old Company King Arthur Flour Has the Recipe for Social Media Success

December 9th, 2010 2 Comments

King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.

Social Media Highlights from the SF MarketingSherpa Summit 2010

October 18th, 2010 No Comments

Earlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist.  While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” […]

Social Media Marketing – Relax, Don’t Do It?

June 21st, 2010 No Comments

Personal musings and opinions on B2B social media marketing in this day and age.

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