Social Media Marketing for B2B

Posts Tagged ‘Facebook’

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Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 1 Comment

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

A Review of Sheryl Sandberg’s “Lean In: Women, Work & the Will to Lead”

August 28th, 2013 8 Comments

Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement.

SMB Study Shows: Social Media is a Brand Builder (via eMarketer)

May 28th, 2013 2 Comments

Below is a very interesting study by Social Media Examiner, interpreted by eMarketer, about the role social media plays for small and medium (SMB) businesses. Social media plays a significant role in SMBs marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.

Why G+ will Win the “Consolidation & Isolation” Game

April 22nd, 2013 2 Comments

As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.

The Essential Social Media New Year’s Check List

January 3rd, 2013 8 Comments

Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can’t afford not to.

Google+ Communities: The Last Nail in Facebook’s Coffin? (by J.C. Kendall)

December 10th, 2012 No Comments

This blog was authored by and is shared with the explicit approval of J.C. Kendall:

Foursquare/FB Part III: Location-Based Services for #MCSV

November 1st, 2012 No Comments

In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that Facebook was better suited to our purposes. I also promised to do some testing. The results are in. Spoiler alert: things did not quite work […]

Foursquare Part II: Using Foursquare at Live Events (Or Not?)

October 23rd, 2012 No Comments

Should we use Foursquare for MarketingCamp Silicon Valley on November 3rd? This is the question I am aiming to answer with this blog. It chronicles my research journey and findings. Let’s go.

Foursquare Part I – The Basics on Points, Badges & Mayorships

July 18th, 2012 No Comments

Learn the basics on how to use Foursquare to earn points, badges & mayorships.

25 Social Media Blogs to Follow

July 15th, 2012 No Comments

25 Social Media blogs to follow if you are trying to stay on top of what is going on in this space.

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