A Boutique Social Media Marketing Consultancy

Posts Tagged ‘Facebook’

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Facebook for Business Tips for Beginners

July 19th, 2016 No Comments

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

Growth Hacking for B2B Startups (Stanford Cont. Studies)

July 11th, 2016 No Comments

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

Online Course @UCSC: Fundamentals of Social Media Marketing

June 1st, 2016 No Comments

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course. Online Course Dates: June 20 – August 8, 2016. Key Course Outcomes: Develop social media channels from scratch and manage them. Understand how to integrate social media into an existing marketing strategy.

Using Facebook Audience Insights to Create Buyer Personas

May 31st, 2016 No Comments

This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas.

Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016 No Comments

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

Facebook Marketing Tips from 20+ Experts

May 29th, 2015 No Comments

I recently had the honor to be asked to contribute to an expert blog on Facebook marketing: Facebook for Business: How to Use it to Market Yourself (and Your Brand). 20+ Expert Insights. It was just published and I was amazed by the great advice my peers dished out. 

Are You a Social Media Landlord or Renter?

January 14th, 2015 2 Comments

Do you own social media channels? Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.

#DataConnectTalk Webinar: Social Media Business Tactics

December 5th, 2014 No Comments

Data.com Connect Presents: Social Media Business Tactics – a Webinar with Natascha Thomson. Social media is no longer new and digital transformation is an unstoppable trend. Do you have the skills it takes to stay relevant?

The Truth About Google Plus

September 8th, 2014 2 Comments

Is Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.

Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 No Comments

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

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