Social Media Marketing for B2B

Posts Tagged ‘Glen Wallace’

Social Media Highlights of SAP TechEd Las Vegas 2010: An Influencer Case Study

October 25th, 2010 2 Comments

This year, some of the SAP Mentors started a social media experiment, using Twitter, SAP Idea Place and their own “klout” to help me get a ticket to TechEd Las Vegas. It was only fitting that social media played the leading role in my journey to TechEd as I only recently left SCN marketing to join the new SAP Social Media Audience Marketing team. It also was a testament to the fact that there is no such thing as “word of mouth” or a “viral anything” without support of the right people aka influencers.

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