Below is a very interesting study by Social Media Examiner, interpreted by eMarketer, about the role social media plays for small and medium (SMB) businesses. Social media plays a significant role in SMBs marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.
Posts Tagged ‘Linkedin’
The Essential Social Media New Year’s Check List
January 3rd, 2013 8 CommentsHappy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can’t afford not to.
25 Social Media Blogs to Follow
July 15th, 2012 No Comments25 Social Media blogs to follow if you are trying to stay on top of what is going on in this space.
11 Social Media Trends
July 12th, 2012 1 CommentIn this Slideshare presentation, Social Media Strategist Rick Mans of Capgemini presents 11 Social Media Trends to watch:
Leveraging Social Media for Work and Play
July 10th, 2012 6 CommentsI just returned from a three-month sabbatical that was entirely work free. Or was it? Drawing the line between life and work has become increasingly difficult in this age of social media. Can we still do it? Do we want to? My husband had decided ahead of our sabbatical that once we’d set foot on [...]
(Time Tested) Tools to Measure Social Media Success
April 4th, 2012 2 CommentsA while back, I promised my friend @tridipchakra to write a blog about tools to measure social media success. Now that I am at the onset of a 3 months sabbatical and (somewhat) of a social media hiatus, I am honoring my promise. Here a list of some, mostly free, key tools, that I have found [...]
How to use Pinterest (for B2B)
February 28th, 2012 3 CommentsDid you like to scrapbook as a kid? Well, I did not, and hence it is taking me a bit of effort to understand the recent hype for this new site. More importantly, as a social media marketer, I want to know how Pinterest can help generate awareness and demand for B2B. We have [...]
How To Build Your Brand on Social Media
September 10th, 2011 No CommentsAre you new to social media and unclear on how to set up your profile? Do you want to avoid the mistakes of people who did not get a job because of information that existed about them online? Do you want to use social media to extend your brand online but are not sure how?
If the answer to any of these questions is “yes”, read on. Having a personal brand has never been more important than in this age of information overload.
How to Manage your Time on Social Media
August 4th, 2011 8 CommentsHow much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.
Social Media 101: Questions To Ask Before Getting Started With Social Media
June 21st, 2011 No CommentsAs a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.
