How can you let your customer (virtually) taste, touch and feel your brand? If your brand is not in your target audience’s daily dose of social media – you do not exist.
Posts Tagged ‘Marketing’
In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.
This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation.
As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction. The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.
Watch the BrightTalk OnDemand recording NOW. Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients? But increased search traffic by itself is not an end goal.
For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!
This blog attempts to answer the following questions: As an individual, can you take control of your social identity? As a brand, are you collecting the right amount of data?
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that’s not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.
What is Growth Hacking? How can it be applied to your business? Join us on June 12, 2014 for a lively discussion on the topic of #GrowthHacking, with Chartcube, Hootsuite, and theMIX agency. The panel also includes Sean Ellis, Founder of Growthhackers.com, who coined the term #GrowthHacker in the first place. Registration is now open.
Hey, I am NOT calling myself a Pro but thank you very much, Digital Marketing Remix, for the honor :-). Take this quiz, “How Do Your Marketing Instincts Stack Up Against the Pros?” and compare your wits against some top marketing executives: Meagen Eisenberg of DocuSign, Jenifer Metz of CSC, and yours truly.