A Boutique Social Media Marketing Consultancy

Posts Tagged ‘Marketing’

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How Do I Use LinkedIn to Effectively Market My Company?

August 23rd, 2016 No Comments

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

Thoughts From The Shower

August 8th, 2016 No Comments

MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?

Facebook for Business Tips for Beginners

July 19th, 2016 No Comments

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

Webinar: Let Digital Help Your Clients Experience Your Brand

April 26th, 2016 No Comments

How can you let your customer (virtually) taste, touch and feel your brand?  If your brand is not in your target audience’s daily dose of social media – you do not exist. 

Webinar: Your Brand Reputation is under #CyberThreat. Are You Prepared?

March 30th, 2016 No Comments

In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.

7 Tips for a Social Media Marketing Strategy

January 26th, 2016 No Comments

This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation.

Expert Interview: 7 Social Selling Questions Answered

January 21st, 2016 No Comments

As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction. The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.

Recording: What you need to know about #SEO as a #CMO

December 9th, 2015 No Comments

Watch the BrightTalk OnDemand recording NOW. Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients? But increased search traffic by itself is not an end goal.

OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014 No Comments

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

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