Social Media Marketing for B2B

Posts Tagged ‘Marketing’

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The Case for the Digital CXO

July 22nd, 2014 No Comments

Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that’s not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.

BrightTALK Webinar: #Growth Hacking Defined

June 2nd, 2014 No Comments

What is Growth Hacking? How can it be applied to your business? Join us on June 12, 2014 for a lively discussion on the topic of #GrowthHacking, with Chartcube, Hootsuite, and theMIX agency. The panel also includes Sean Ellis, Founder of Growthhackers.com, who coined the term #GrowthHacker in the first place. Registration is now open.

Take the Short Quiz: How Do Your Marketing Instincts Stack Up Against the Pros?

May 8th, 2014 No Comments

Hey, I am NOT calling myself a Pro but thank you very much, Digital Marketing Remix, for the honor :-). Take this quiz, “How Do Your Marketing Instincts Stack Up Against the Pros?” and compare your wits against some top marketing executives: Meagen Eisenberg of DocuSign, Jenifer Metz of CSC, and yours truly.

Stacking the Odds for Authentic Growth: Advice from Sean Ellis

March 31st, 2014 No Comments

Here the key takeaways from Sean Ellis’ wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.

10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014 No Comments

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

Sprinklr VP of Marketing Talks about Scaling in Social Media Marketing

October 22nd, 2013 1 Comment

How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…

Social Media Advice for Startups on PSDNetwork

October 16th, 2013 3 Comments

As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork).  My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.

A Review of Sheryl Sandberg’s “Lean In: Women, Work & the Will to Lead”

August 28th, 2013 8 Comments

Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement.

B2B Lead Generation Trends 2013 (by Holger Schulze)

February 27th, 2013 No Comments

I’d like to share this great Slideshare deck by Holger Schulze with you as it gives an insightful overview of B2B Lead Generation Trends 2013:

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