Social Media Marketing for B2B

Posts Tagged ‘Marketing’

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Stacking the Odds for Authentic Growth: Advice from Sean Ellis

March 31st, 2014 No Comments

Here the key takeaways from Sean Ellis’ wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.

10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014 No Comments

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

Sprinklr VP of Marketing Talks about Scaling in Social Media Marketing

October 22nd, 2013 1 Comment

How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…

Social Media Advice for Startups on PSDNetwork

October 16th, 2013 3 Comments

As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork).  My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.

A Review of Sheryl Sandberg’s “Lean In: Women, Work & the Will to Lead”

August 28th, 2013 8 Comments

Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement.

B2B Lead Generation Trends 2013 (by Holger Schulze)

February 27th, 2013 No Comments

I’d like to share this great Slideshare deck by Holger Schulze with you as it gives an insightful overview of B2B Lead Generation Trends 2013:

Content Marketing Hall of Shame

August 13th, 2012 1 Comment

The inaugural class of the content marketing hall of shame — inducted by seven marketing leaders — and presented by Feldman Creative. By Barry Feldman.

@MarketingCampSV Part 1: What is an Unconference?

August 8th, 2012 2 Comments

MarketingCamp Silicon Valley is an Unconference for marketing professionals in Silicon Valley to share, learn, develop “togetherness”, and hopefully innovate around marketing.

Leveraging Social Media for Work and Play

July 10th, 2012 6 Comments

I just returned from a three-month sabbatical that was entirely work free. Or was it? Drawing the line between life and work has become increasingly difficult in this age of social media. Can we still do it? Do we want to? My husband had decided ahead of our sabbatical that once we’d set foot on […]

Social Media Highlights from the SF MarketingSherpa Summit 2010

October 18th, 2010 No Comments

Earlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist.  While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” […]

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