LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!
Posts Tagged ‘Marketing’
MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?
Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.
How can you let your customer (virtually) taste, touch and feel your brand? If your brand is not in your target audience’s daily dose of social media – you do not exist.
In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.
This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation.
As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction. The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.
Watch the BrightTalk OnDemand recording NOW. Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients? But increased search traffic by itself is not an end goal.
For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!
This blog attempts to answer the following questions: As an individual, can you take control of your social identity? As a brand, are you collecting the right amount of data?