I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?
Posts Tagged ‘Marketing’
How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…
As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork). My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.
Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement.
I’d like to share this great Slideshare deck by Holger Schulze with you as it gives an insightful overview of B2B Lead Generation Trends 2013:
The inaugural class of the content marketing hall of shame — inducted by seven marketing leaders — and presented by Feldman Creative. By Barry Feldman.
MarketingCamp Silicon Valley is an Unconference for marketing professionals in Silicon Valley to share, learn, develop “togetherness”, and hopefully innovate around marketing.
Earlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist. While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” […]