For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!
Posts Tagged ‘Marketing’
This blog attempts to answer the following questions: As an individual, can you take control of your social identity? As a brand, are you collecting the right amount of data?
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that’s not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.
What is Growth Hacking? How can it be applied to your business? Join us on June 12, 2014 for a lively discussion on the topic of #GrowthHacking, with Chartcube, Hootsuite, and theMIX agency. The panel also includes Sean Ellis, Founder of Growthhackers.com, who coined the term #GrowthHacker in the first place. Registration is now open.
Hey, I am NOT calling myself a Pro but thank you very much, Digital Marketing Remix, for the honor :-). Take this quiz, “How Do Your Marketing Instincts Stack Up Against the Pros?” and compare your wits against some top marketing executives: Meagen Eisenberg of DocuSign, Jenifer Metz of CSC, and yours truly.
Here the key takeaways from Sean Ellis’ wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.
I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?
How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…
As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork). My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.
Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement.