As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.
Posts Tagged ‘Online Communities’
Social Media 101: Questions To Ask Before Getting Started With Social Media
June 21st, 2011 No CommentsHow To Get Started on Twitter in 10 Easy Steps
May 4th, 2011 3 CommentsThis blog is for all those who have not yet signed up for Twitter. If you are a savvy Twitter user, don’t read this blog; but you might be interested in my “Top 5 Dos and Don’ts for Twitter” blog.Twitter is becoming more and more important for marketing, networking and keeping up-to-date. If you’ve thought about getting an account but have hesitated so far, now is the time.
The “Dirty Little Secret” of Facebook (Access Control)
April 12th, 2011 17 CommentsRecently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different [...]
The Top Five Do’s and Don’ts for Tweeters
January 13th, 2011 11 CommentsIt feels to me that the honeymoon phase of Twitter is over, or at least it should be. While there are still thousands of users joining Twitter every day, many of us have now been using the tool for years, which means that rules and conventions have developed. Most of them make the use of Twitter more effective and enjoyable, some of them seem to clog up space that could be utilized for more meaningful communication. Read my personal list of “The Top Five Do’s and Don’ts for Tweeters”.
Social Media Marketing – Relax, Don’t Do It?
June 21st, 2010 No CommentsPersonal musings and opinions on B2B social media marketing in this day and age.
