Social Media Marketing for B2B

Posts Tagged ‘SAP TechEd’

Why You Need to Know about Social Search, Engagement & Geo-Targeting

September 18th, 2011 No Comments

At SAP TechEd 2011 in Las Vegas, I had the good fortune to spend some time with my fellow SAP Mentor Sina Moatamed.  It turns out that he is not only a very bright and fun person but has a much deeper knowledge of social media than most (particularly the self-declared social media “gurus”). In addition, […]

Social Media Highlights of SAP TechEd Las Vegas 2010: An Influencer Case Study

October 25th, 2010 2 Comments

This year, some of the SAP Mentors started a social media experiment, using Twitter, SAP Idea Place and their own “klout” to help me get a ticket to TechEd Las Vegas. It was only fitting that social media played the leading role in my journey to TechEd as I only recently left SCN marketing to join the new SAP Social Media Audience Marketing team. It also was a testament to the fact that there is no such thing as “word of mouth” or a “viral anything” without support of the right people aka influencers.

Powered By WordPress

Designed & Developed By Gareth Watson

Follow

Get every new post delivered to your Inbox

Join other followers: