Social Media Marketing for B2B

Posts Tagged ‘SAP’

Can Social Media Help You Build a Better Advocate?

September 23rd, 2013 2 Comments

A tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yelling: “An advocate is somebody who tells the truth about your product”.

8/12/13 #SVForum Panel: Does B2B Social Media Marketing work?

July 22nd, 2013 No Comments

The SVForum Marketing and Social Media SIG presents experts from SAP, eBay, Hitachi Data Systems and Luminesa to share and discuss with you if B2B Social Media Marketing works or is just a hot trend that will pass. Join us on August 12th, 2013 at the Citrix Startup Accelerator in Santa Clara. Register here!

Can You Humanize Your Brand with an App?

June 24th, 2013 1 Comment

It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.

Social Meda Week at SAP (#SMW12): The Presentations

February 21st, 2012 6 Comments

Below you can find a summary of the presentations from SAP’s Social Media Day (#SMW12) on February 15th, 2012. This amazing set of slides aggregates the wisdom and experience of a group of well-regarded social media practitioners that was shared as part of global social media week. Leverage this unique opportunity to get an insight into what […]

3 Key Take Aways From SAP’s Social Media Day #SMW12

February 17th, 2012 No Comments

On February 15th, SAP welcomed hundreds of Silicon Valley locals as well as social media fans who flew in from different ends of the country to spend a day full of social media sessions with real world practitioners.   This video gives you the 1:47 minute summary of the 3 key take-aways from the day, […]

Join #SAP for a Day of Social Media Sessions during #SMW12

January 26th, 2012 4 Comments

Learn to Tell Social Media Hype from Reality at #SMW12 #SAP On February 15th, 2012, as part of global Social Media Week, SAP will host a full day of social media sessions at their offices in Palo Alto. You are cordially invited to join the event onsite or via a live feed (URL live on event […]

Addressing the 7 Billion People Challenge

October 13th, 2011 2 Comments

October 24 is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion. Join SAP for a day of conversations and innovation >> Virtual platform: http://bit.ly/innoday7bBL. To participate in this event on Twitter, please use the following hashtags: #7billion #SAP (always in combination).

Learnings from the Silicon Valley Enterprise Social Media Council Summit

March 28th, 2011 2 Comments

On March 25th, SAP hosted the first quarterly social media summit for Silicon Valley Enterprise Social Media Council group that was started in late 2010. Read this blog to find out more about the group and some key findings from the conference.

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