Are you Over-Automating? How to Stay Mindful in a Data-Driven World. Social media is about people. The holy grail of marketing is currently personalization. And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.
Posts Tagged ‘Social media marketing’
Search Engine Optimization (SEO) and Social Media Optimization (SMO) Strategies for Beginners. In this webinar, presented by Salesforce Data.com Connect, Natascha Thomson, CEO of MarketingXLerator, will explain the basics of SEO and SMO for novices.
Have you been meaning to up your social media game? This is your chance. You just missed my 2-day Advanced Social Media Class at UCSC Ext. Silicon Valley but you are in luck – I am sharing the slides from the course for free, right here.
For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!
Is Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.
Only a few more days until The Social Shake-Up 2013 Conference will take place in Atlanta. While this is the first time Social Media Today is putting on this summit, it looks like they got the who’s who of social media to participate.
It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.
As the Co-Chair for the SVForum Marketing & Social Media SIG, I’d like to invite you to attend this upcoming event with social media thought leader Aaron Kahlow. Global Social Meets Local ROI: Learn the secrets to the strategic thinking and tactics driving social success across the world.
The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.