Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?
Posts Tagged ‘Social media marketing’
The Big Topic in Social Media in 2016: Cyber Security. This is a good time to get on top of things and do what you can to stay cyber safe. While there is no guaranteed way to keep out cyber criminals, there ARE ways to minimize the risk.
This blog aims to answer the question, why real marketers love to support good causes. Once again, my peer and friend Juan Carlos Giraldo – @GiraldoJC – invited me to collaborate on a blog post: What charities do our peers support and why? Good question, especially for the holidays. JC published Part I: Real Marketers Love to Support Good Causes.
As I often get asked for content to learn about social media marketing, I have compiled this list of events I’ve recently been a part of, and some that are coming up soon. Hope it’s useful!
Please join us for this webinar on the topic of “Over-Automation“ that tries to answer the question: “Is it possible to stay mindful in a data-driven world?“ It’s hosted on 09/15/15 at 9:00 AM PT/ Noon ET by Social Media Today and you can register here.
I recently had the honor to be asked to contribute to an expert blog on Facebook marketing: Facebook for Business: How to Use it to Market Yourself (and Your Brand). 20+ Expert Insights. It was just published and I was amazed by the great advice my peers dished out.
Are you Over-Automating? How to Stay Mindful in a Data-Driven World. Social media is about people. The holy grail of marketing is currently personalization. And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.
Search Engine Optimization (SEO) and Social Media Optimization (SMO) Strategies for Beginners. In this webinar, presented by Salesforce Data.com Connect, Natascha Thomson, CEO of MarketingXLerator, will explain the basics of SEO and SMO for novices.
Have you been meaning to up your social media game? This is your chance. You just missed my 2-day Advanced Social Media Class at UCSC Ext. Silicon Valley but you are in luck – I am sharing the slides from the course for free, right here.
For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!