Social Media Marketing for B2B

Posts Tagged ‘Social media marketing’

OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014 No Comments

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

The Truth About Google Plus

September 8th, 2014 1 Comment

Is Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.

Author Interview: 24 Rules for 24-Hour Success on LinkedIn

September 16th, 2013 No Comments

  Chris Muccio is the author of the (fully revised) bestseller 42Rules for 24-Hour Success on LinkedIn and I had the chance to interview him about the book and some hands-on LinkedIn tips for you last week. Accolades: 1. Amazon Best Seller 2. Named to multiple Top 100 Social Media Book Lists 3. Achieved #1 […]

Shaking It Up at The #SocialShakeUp 2013

September 13th, 2013 No Comments

Only a few more days until The Social Shake-Up 2013 Conference will take place in Atlanta. While this is the first time Social Media Today is putting on this summit, it looks like they got the who’s who of social media to participate.

Can You Humanize Your Brand with an App?

June 24th, 2013 1 Comment

It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.

Is B2B Social Media Marketing Behind B2C?

December 17th, 2012 No Comments

The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing.  This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences.  But it is a misconception.

“Dresser After Dark”: Social Media Interview

October 18th, 2012 No Comments

Recently,  I was invited to speak about social media and my business on the Dresser After Dark Radio show, hosted by Michael Dresser or @MichaelRayD. You can listen to the MPG3 recording of the show here!

The Five Myths of B2B Social Media Marketing

June 24th, 2011 4 Comments

Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.

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