Chris Muccio is the author of the (fully revised) bestseller 42Rules for 24-Hour Success on LinkedIn and I had the chance to interview him about the book and some hands-on LinkedIn tips for you last week. Accolades: 1. Amazon Best Seller 2. Named to multiple Top 100 Social Media Book Lists 3. Achieved #1 […]
Posts Tagged ‘Social media marketing’
Only a few more days until The Social Shake-Up 2013 Conference will take place in Atlanta. While this is the first time Social Media Today is putting on this summit, it looks like they got the who’s who of social media to participate.
It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.
As the Co-Chair for the SVForum Marketing & Social Media SIG, I’d like to invite you to attend this upcoming event with social media thought leader Aaron Kahlow. Global Social Meets Local ROI: Learn the secrets to the strategic thinking and tactics driving social success across the world.
The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.
Recently, I was invited to speak about social media and my business on the Dresser After Dark Radio show, hosted by Michael Dresser or @MichaelRayD. You can listen to the MPG3 recording of the show here!
Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.