Social Media Marketing for B2B

Posts Tagged ‘Social Media Strategy’

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[Slideshare]: Advanced Social Media Marketing Course (UCSC Ext.)

October 27th, 2014 1 Comment

Have you been meaning to up your social media game? This is your chance. You just missed my 2-day Advanced Social Media Class at UCSC Ext. Silicon Valley but you are in luck – I am sharing the slides from the course for free, right here.

Advanced Social Media Marketing Class @UCSCExtension

October 8th, 2014 No Comments

On October 17th and 24th, 2014, I will be teaching an Advanced Social Media Course at UCSC Extension Silicon Valley. Registration is now open.

Don’t Focus on Social Media. Focus on Becoming a Social Business.

July 7th, 2014 No Comments

This blog was first published on PSDNetwork, the site that helps women make decisions on their start-ups, leadership, and management. I provide exclusive content to PSDNetwork monthly (this blog is an exception) and encourage you to visit their site for good content by many excellent writers. Is Social Media Dead? 

Author Interview: 24 Rules for 24-Hour Success on LinkedIn

September 16th, 2013 No Comments

  Chris Muccio is the author of the (fully revised) bestseller 42Rules for 24-Hour Success on LinkedIn and I had the chance to interview him about the book and some hands-on LinkedIn tips for you last week. Accolades: 1. Amazon Best Seller 2. Named to multiple Top 100 Social Media Book Lists 3. Achieved #1 […]

Slideshare: #BrandingPays by Karen Kang

January 18th, 2013 No Comments

On January 11, 2013, Karen Kang presented her new book Branding Pays at the SVForum Marketing & Social Media SIG in Santa Clara.

Webcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?

December 18th, 2012 No Comments

Watch the webinar recording here:   Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.

How to Avoid & Tackle Social Media Proliferation (Review of an Altimeter Report)

October 2nd, 2012 No Comments

Altimeter’s report “A Strategy for Managing Social Media Proliferation” is an enlightening read, highlighting an important problem of our time: social media proliferation. Many companies have too many social media accounts that lack a strategy, compliance with the brand, and/or accountability. Here 7 key facts and highlights from the report. Thanks to Jeremiah Owyang for […]

COMING SOON: 42 Rules for B2B Social Media Marketing

September 17th, 2012 2 Comments

“Finally, a concise, practical guide for B2B social marketing!  Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find good B2B content. It’s great to have a resource written by actual social media practitioners/leaders who have learned how to successfully navigate the complex channels […]

@SAPCIO: Oliver Bussmann’s 4 Phase Approach to CIO Success in Social Media

July 30th, 2012 No Comments

After catching bits of a conversation on Twitter and getting curious, Michael Krigsman was so kind to forward me his article in CIO Journal titled: Social Media for the Innovative CIO, featuring SAP CIO Oliver Bussmann. Having worked at SAP in social media for many years, I know that Oliver does a great job at […]

25 Social Media Blogs to Follow

July 15th, 2012 No Comments

25 Social Media blogs to follow if you are trying to stay on top of what is going on in this space.

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