On October 17th and 24th, 2014, I will be teaching an Advanced Social Media Course at UCSC Extension Silicon Valley. Registration is now open.
Posts Tagged ‘Social Media Strategy’
This blog was first published on PSDNetwork, the site that helps women make decisions on their start-ups, leadership, and management. I provide exclusive content to PSDNetwork monthly (this blog is an exception) and encourage you to visit their site for good content by many excellent writers. Is Social Media Dead?
On January 11, 2013, Karen Kang presented her new book Branding Pays at the SVForum Marketing & Social Media SIG in Santa Clara.
Webcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?December 18th, 2012 No Comments
Watch the webinar recording here: Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.
Altimeter’s report “A Strategy for Managing Social Media Proliferation” is an enlightening read, highlighting an important problem of our time: social media proliferation. Many companies have too many social media accounts that lack a strategy, compliance with the brand, and/or accountability. Here 7 key facts and highlights from the report. Thanks to Jeremiah Owyang for […]
“Finally, a concise, practical guide for B2B social marketing! Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find good B2B content. It’s great to have a resource written by actual social media practitioners/leaders who have learned how to successfully navigate the complex channels […]
After catching bits of a conversation on Twitter and getting curious, Michael Krigsman was so kind to forward me his article in CIO Journal titled: Social Media for the Innovative CIO, featuring SAP CIO Oliver Bussmann. Having worked at SAP in social media for many years, I know that Oliver does a great job at […]