In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.
Posts Tagged ‘Social media’
Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.
How can you let your customer (virtually) taste, touch and feel your brand? If your brand is not in your target audience’s daily dose of social media – you do not exist.
This blog is another part in an interview series with social selling experts. This time, I spoke with the talented Jasmine Sandler, a global keynote speaker, consultant and trainer on B2B Social Media Marketing Strategies, LinkedIn Selling, SEO and Online Branding for Key Executives.
As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction. The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.
Watch the BrightTalk OnDemand recording NOW. Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients? But increased search traffic by itself is not an end goal.
Today, I am excited to feature a guest post by my friend JC Giraldo, a fellow marketing consultant. We’ve been collaborating on blogs about the global nature of social media over the years, and in this blog, JC highlights why US digital marketers cannot afford to ignore the Hispanic buyers in the US.
Meet me at ConnectCon 2015 in Las Vegas, on Tuesday, October 27th, and learn how to create a social media marketing strategy for your business that actually works.
Join us for this live panel event: Social Media: Pitfalls, Best Practices, and Taking on the “Time Sink”.
One of the most asked questions in social media is: “How can I grow my following?” Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers?