Social Media Marketing for B2B

Posts Tagged ‘Social media’

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Marketing Insights Gained at Ford, Maserati & the Oakland A’s

August 11th, 2014 No Comments

This blog is an interview with Michael Savod, where he shares his insights gained in marketing and advertising roles at Ford, Chrysler, Maserati, and the Oakland A’s.

Finally: The Social Business Helpline – Simply Call

May 16th, 2014 No Comments

Ask your burning question in the SOCIAL INTEL PODCAST! Staying up to date with the changing demands in the field of digital and social media is difficult. How can you stay current? Luckily, Denise Holt, CEO of Social Intel, created the Social Business Helpline Podcast. Simply call and leave your question:

Without Infrastructure, You Can’t Be Social (Sprinklr eBook)

May 12th, 2014 No Comments

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social. It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

Take the Short Quiz: How Do Your Marketing Instincts Stack Up Against the Pros?

May 8th, 2014 No Comments

Hey, I am NOT calling myself a Pro but thank you very much, Digital Marketing Remix, for the honor :-). Take this quiz, “How Do Your Marketing Instincts Stack Up Against the Pros?” and compare your wits against some top marketing executives: Meagen Eisenberg of DocuSign, Jenifer Metz of CSC, and yours truly.

Are #CloudCareers the Future and What Does It Take?

April 17th, 2014 2 Comments

Cloud is too often used as a blanket term for anything that is “hosted” on the Internet. To get a more valuable take on cloud, I reached out to four technology innovators and asked them how cloud is affecting careers and necessary skills sets in their industries.

Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 No Comments

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

Social Media Around the Globe – Same or Different? Part 1

April 9th, 2014 1 Comment

Last March, my friend and peer JC Giraldo sent me a DM via Twitter, asking my view on the differences in social media usage around the world. We both thought that this was a good topic for a blog, and decided to co-author a post, gathering information from people in our network around the world.

Employment, Ownership & Privacy Concerns When Using Social Media

April 3rd, 2014 No Comments

Social media poses risks for employers if not properly managed.  Today social media is endemic throughout every aspect of our lives. We all know generally that it provides businesses with opportunities to reach markets faster & more broadly than ever before. But do you know how to manage the risks?

#StartupMarketingConf: Is Your True North #Growth(Hacking)?

March 10th, 2014 No Comments

On March 27th, 2014, I’ve been invited to host a panel on Growth Hacking at the Startup Marketing Conference in San Francisco. Read this blog to learn more about Growth Hacking, the amazing cast of panelists and the conference.

The Collaborative Economy: What You Need to Know

March 2nd, 2014 No Comments

“The highest form of loyalty is shared destiny.” ~ Jeremiah Owyang. Odds are, you are already part of “The Sharing Economy”. Even though you might not be familiar with the term or understand the full impact it has on business and society. This blog will tell you what you need to know.

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