Social Media Marketing for B2B

Posts Tagged ‘Social media’

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Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 No Comments

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

Social Media Around the Globe – Same or Different? Part 1

April 9th, 2014 No Comments

Last March, my friend and peer JC Giraldo sent me a DM via Twitter, asking my view on the differences in social media usage around the world. We both thought that this was a good topic for a blog, and decided to co-author a post, gathering information from people in our network around the world.

Employment, Ownership & Privacy Concerns When Using Social Media

April 3rd, 2014 No Comments

Social media poses risks for employers if not properly managed.  Today social media is endemic throughout every aspect of our lives. We all know generally that it provides businesses with opportunities to reach markets faster & more broadly than ever before. But do you know how to manage the risks?

#StartupMarketingConf: Is Your True North #Growth(Hacking)?

March 10th, 2014 No Comments

On March 27th, 2014, I’ve been invited to host a panel on Growth Hacking at the Startup Marketing Conference in San Francisco. Read this blog to learn more about Growth Hacking, the amazing cast of panelists and the conference.

The Sharing Economy: What You Need to Know

March 2nd, 2014 No Comments

“The highest form of loyalty is shared destiny.” ~ Jeremiah Owyang. Odds are, you are already part of “The Sharing Economy”. Even though you might not be familiar with the term or understand the full impact it has on business and society. This blog will tell you what you need to know.

10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014 No Comments

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

Two Tips to Help Protect Your Online Identity

February 4th, 2014 No Comments

I generally try to do some “house keeping” at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference:

Will Posting Duplicate Content Hurt Your Google Search Rankings?

January 28th, 2014 No Comments

Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs.

What Marketers are Grateful for at Thanksgiving

November 27th, 2013 No Comments

This week, in recognition of Thanksgiving, Sean Callahan of Bizo / Digital Marketing Remix reached  out to me and others in the marketing world to ask what we are thankful for. Read the answers to his two questions in this blog:

Sprinklr VP of Marketing Talks about Scaling in Social Media Marketing

October 22nd, 2013 1 Comment

How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…

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