“The highest form of loyalty is shared destiny.” ~ Jeremiah Owyang. Odds are, you are already part of “The Sharing Economy”. Even though you might not be familiar with the term or understand the full impact it has on business and society. This blog will tell you what you need to know.
Posts Tagged ‘Social media’
I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?
I generally try to do some “house keeping” at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference:
Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs.
This week, in recognition of Thanksgiving, Sean Callahan of Bizo / Digital Marketing Remix reached out to me and others in the marketing world to ask what we are thankful for. Read the answers to his two questions in this blog:
How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…
As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork). My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.
A tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yelling: “An advocate is somebody who tells the truth about your product”.
Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement.
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.