Social Media Marketing for B2B

Posts Tagged ‘Social media’

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Social Media Works: It’s Colombia Not Columbia

March 31st, 2015 No Comments

I was recently invited by Globaltech Bridge to give a social media overview to a group of Colombian University professors and start-up CEOs. As their proficiency levels varied, they wanted a basic introduction to social media in Silicon Valley, tactics for the most popular platforms, and insights into the future of social media.

Webinars & Social Media: A Good Combination

February 23rd, 2015 No Comments

This is part two of an interview series. In this article, BrightTalk spoke with me about how to use social media to strengthen your webinar programs. This article was originally published on BrightTalk. Thanks to BrightTalk for authorizing its syndication below.

Social Media is like New York New York – It Never Sleeps.

February 12th, 2015 No Comments

Social Media is like New York – It Never Sleeps. But You Should. This guest blog was written by Petra Neiger, CEO & founder of Red Pantz. Her mission is to help improve the well-being of leaders and teams, which she has been able to observe first hand as a business executive in Silicon Valley.

Are You a Social Media Landlord or Renter?

January 14th, 2015 2 Comments

Do you own social media channels? Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.

DOs and DON’Ts To Keeping Your Social Media Accounts Safer

December 15th, 2014 1 Comment

Cyber security, or rather the lack thereof, is one of the main threats of our time. Learn in this blog how to keep your social media channels safer in 2015.

OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014 No Comments

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

Are You Employable in the Age of Digital Transformation?

August 25th, 2014 No Comments

Are you looking for a new job or a promotion? Are you expecting to change jobs or careers before you retire? Could you possibly get laid off? If your answer to any of these questions is “yes”, are you prepared?

Marketing Insights Gained at Ford, Maserati & the Oakland A’s

August 11th, 2014 No Comments

This blog is an interview with Michael Savod, where he shares his insights gained in marketing and advertising roles at Ford, Chrysler, Maserati, and the Oakland A’s.

Finally: The Social Business Helpline – Simply Call

May 16th, 2014 No Comments

Ask your burning question in the SOCIAL INTEL PODCAST! Staying up to date with the changing demands in the field of digital and social media is difficult. How can you stay current? Luckily, Denise Holt, CEO of Social Intel, created the Social Business Helpline Podcast. Simply call and leave your question:

Without Infrastructure, You Can’t Be Social (Sprinklr eBook)

May 12th, 2014 No Comments

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social. It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

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