Social Media Marketing for B2B

Posts Tagged ‘Social media’

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DOs and DON’Ts To Keeping Your Social Media Accounts Safer

December 15th, 2014 1 Comment

Cyber security, or rather the lack thereof, is one of the main threats of our time. Learn in this blog how to keep your social media channels safer in 2015.

OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014 No Comments

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

Are You Employable in the Age of Digital Transformation?

August 25th, 2014 No Comments

Are you looking for a new job or a promotion? Are you expecting to change jobs or careers before you retire? Could you possibly get laid off? If your answer to any of these questions is “yes”, are you prepared?

Marketing Insights Gained at Ford, Maserati & the Oakland A’s

August 11th, 2014 No Comments

This blog is an interview with Michael Savod, where he shares his insights gained in marketing and advertising roles at Ford, Chrysler, Maserati, and the Oakland A’s.

Finally: The Social Business Helpline – Simply Call

May 16th, 2014 No Comments

Ask your burning question in the SOCIAL INTEL PODCAST! Staying up to date with the changing demands in the field of digital and social media is difficult. How can you stay current? Luckily, Denise Holt, CEO of Social Intel, created the Social Business Helpline Podcast. Simply call and leave your question:

Without Infrastructure, You Can’t Be Social (Sprinklr eBook)

May 12th, 2014 No Comments

Sprinklr just came out with the eBook Without Infrastructure, You Can’t Be Social. It surveys over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator.

Take the Short Quiz: How Do Your Marketing Instincts Stack Up Against the Pros?

May 8th, 2014 No Comments

Hey, I am NOT calling myself a Pro but thank you very much, Digital Marketing Remix, for the honor :-). Take this quiz, “How Do Your Marketing Instincts Stack Up Against the Pros?” and compare your wits against some top marketing executives: Meagen Eisenberg of DocuSign, Jenifer Metz of CSC, and yours truly.

Are #CloudCareers the Future and What Does It Take?

April 17th, 2014 2 Comments

Cloud is too often used as a blanket term for anything that is “hosted” on the Internet. To get a more valuable take on cloud, I reached out to four technology innovators and asked them how cloud is affecting careers and necessary skills sets in their industries.

Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 No Comments

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

Social Media Around the Globe – Same or Different? Part 1

April 9th, 2014 1 Comment

Last March, my friend and peer JC Giraldo sent me a DM via Twitter, asking my view on the differences in social media usage around the world. We both thought that this was a good topic for a blog, and decided to co-author a post, gathering information from people in our network around the world.

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