Social Media Marketing for B2B

Posts Tagged ‘Social Networking’

Pinterest – Scrap Booking for Adults?

March 20th, 2012 No Comments

Yesterday, I had the great honor to be invited by Sudha Jamthe into the #partnersocial classroom at University of Santa Clara to talk about social media, jointly with Perrine Crampton. We learned about the goals of the students, saw a presentation on Walgreens & Foursquare, and spoke about our career paths.   Finally, we gave a presentation […]

Social Media 101: Questions To Ask Before Getting Started With Social Media

June 21st, 2011 No Comments

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.

The Top Five Do’s and Don’ts for Tweeters

January 13th, 2011 5 Comments

It feels to me that the honeymoon phase of Twitter is over, or at least it should be. While there are still thousands of users joining Twitter every day, many of us have now been using the tool for years, which means that rules and conventions have developed. Most of them make the use of Twitter more effective and enjoyable, some of them seem to clog up space that could be utilized for more meaningful communication. Read my personal list of “The Top Five Do’s and Don’ts for Tweeters”.

Social Media Marketing – Relax, Don’t Do It?

June 21st, 2010 No Comments

Personal musings and opinions on B2B social media marketing in this day and age.

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