Social Media Marketing for B2B

Posts Tagged ‘Strategy’

10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014 No Comments

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

Video: How to use LinkedIn for Business, Marketing & Networking

November 20th, 2013 No Comments

This Google Hangout on Air educates on the use of  LinkedIn for Professionals. LinkedIn expert Greg Cooper, host Mark Vang, (Sanctuary Networking Community) and I, discuss how to use LinkedIn® for networking, business development and marketing.

Sprinklr VP of Marketing Talks about Scaling in Social Media Marketing

October 22nd, 2013 1 Comment

How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…

Social Media Advice for Startups on PSDNetwork

October 16th, 2013 3 Comments

As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork).  My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.

Is B2B Social Media Marketing Behind B2C?

December 17th, 2012 No Comments

The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing.  This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences.  But it is a misconception.

Social Media 101: Questions To Ask Before Getting Started With Social Media

June 21st, 2011 No Comments

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.

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