I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?
Posts Tagged ‘Strategy’
How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…
As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork). My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.
The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.