A Boutique Social Media Marketing Consultancy

Posts Tagged ‘Strategy’

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How Do I Use LinkedIn to Effectively Market My Company?

August 23rd, 2016 No Comments

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

Expert Interview: 7 Social Selling Questions Answered

January 21st, 2016 No Comments

As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction. The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.

Social Media OnDemand & Upcoming Events 2015

September 17th, 2015 No Comments

As I often get asked for content to learn about social media marketing, I have compiled this list of events I’ve recently been a part of, and some that are coming up soon. Hope it’s useful!

Do You Have the Social Media Skills You Need to Succeed?

April 26th, 2015 No Comments

On October 16th and 23rd, 2015, I am teaching the Advanced Social Media Marketing class at UCSC Extension Silicon Valley. If you’d like to attend, please register here.

Are You a Social Media Landlord or Renter?

January 14th, 2015 2 Comments

Do you own social media channels? Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.

OnDemand: The Big 2015 Social Media Trends

January 5th, 2015 No Comments

Social Media Is No Longer A Trend …but a business necessity. While digital transformation is still in its infancy, 2015 promises to be a transformational year. Organizational change and investments in new technologies are inevitable choices for companies that want to lead the market.

#DataConnectTalk Webinar: Social Media Business Tactics

December 5th, 2014 No Comments

Data.com Connect Presents: Social Media Business Tactics – a Webinar with Natascha Thomson. Social media is no longer new and digital transformation is an unstoppable trend. Do you have the skills it takes to stay relevant?

10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014 No Comments

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

Video: How to use LinkedIn for Business, Marketing & Networking

November 20th, 2013 No Comments

This Google Hangout on Air educates on the use of  LinkedIn for Professionals. LinkedIn expert Greg Cooper, host Mark Vang, (Sanctuary Networking Community) and I, discuss how to use LinkedIn® for networking, business development and marketing.

Sprinklr VP of Marketing Talks about Scaling in Social Media Marketing

October 22nd, 2013 1 Comment

How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…

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