Social Media Marketing for B2B

Posts Tagged ‘Target Audience’

Know Your Target Audience: iPad Baby

July 16th, 2013 No Comments

KNOW YOUR TARGET AUDIENCE This video shows a one-year-old baby that uses an iPad, knowing how to sweep through the screens and click on apps…   ….but when confronted with an old-fashioned paper magazine, the baby is frustrated that it can’t sweep the pages or press on anything.

Social Media 101: Questions To Ask Before Getting Started With Social Media

June 21st, 2011 No Comments

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.

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