Social Media Marketing Consulting for Business

Posts Tagged ‘Twitter’

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Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016 No Comments

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

What You Need To Know About Fake Followers

September 1st, 2015 2 Comments

One of the most asked questions in social media is: “How can I grow my following?” Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself.   So what about buying followers?

Are You a Social Media Landlord or Renter?

January 14th, 2015 2 Comments

Do you own social media channels? Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.

DOs and DON’Ts To Keeping Your Social Media Accounts Safer

December 15th, 2014 1 Comment

Cyber security, or rather the lack thereof, is one of the main threats of our time. Learn in this blog how to keep your social media channels safer in 2015.

#DataConnectTalk Webinar: Social Media Business Tactics

December 5th, 2014 No Comments

Data.com Connect Presents: Social Media Business Tactics – a Webinar with Natascha Thomson. Social media is no longer new and digital transformation is an unstoppable trend. Do you have the skills it takes to stay relevant?

Are You Employable in the Age of Digital Transformation?

August 25th, 2014 No Comments

Are you looking for a new job or a promotion? Are you expecting to change jobs or careers before you retire? Could you possibly get laid off? If your answer to any of these questions is “yes”, are you prepared?

Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 No Comments

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

Should You Pay for Promoted Tweets, Accounts or Trends?

February 17th, 2014 2 Comments

In a phone call with a corporate client today, I once again found myself quoting from this excellent Forbes article: Domo CEO Josh James: Why I Pay For Twitter Followers. As somebody who used to be against promoted tweets, this article changed my point of view.

How Twitter uses Twitter for Recruiting

January 16th, 2014 No Comments

For her article “How Does Twitter Use Twitter to Recruit?”, Erin Osterhaus went straight to the source: Anitra Collins, Twitter’s Recruiting Programs Officer.

Twitter 101: Build a Social Media Strategy

July 30th, 2013 3 Comments

Last week, I had the pleasure of being invited to provide a 30 minute introduction to Twitter at my local Chamber of Commerce. The audience, a group of small business owners in the B2B and B2C space, was generally active on social media but only three people were using Twitter. LinkedIn was the most popular […]

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