Below is a very interesting study by Social Media Examiner, interpreted by eMarketer, about the role social media plays for small and medium (SMB) businesses. Social media plays a significant role in SMBs marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.
Posts Tagged ‘Twitter’
A history of Twitter – and thoughts on what really matters – from Dom Sagolla – author of 140 Characters – A Style Guide for the Short Form. Recorded via Twitter on May 21, 2013 at the #NCMG meeting in Silicon Valley.
In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that Facebook was better suited to our purposes. I also promised to do some testing. The results are in. Spoiler alert: things did not quite work [...]
Recently, a client asked me the following question: “How do we best handle questions via Twitter at our next event?” The event was a panel discussion with a large live audience. The answer depends greatly on the social media proficiency of the people up on stage and the resources you have available.
I simply have to share two exciting tools that I recently discovered: Crowdbooster and Buffer. Going beyond the functionality of useful free tools like TweetReach, these new tools don’t just provide stats, they help you manage your social media success by engaging more effectively.
Learn the basics on how to use Foursquare to earn points, badges & mayorships.