A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016.
There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.
One of the most asked questions in social media is: “How can I grow my following?” Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers?
Do you own social media channels? Think again, chances are you are simple renting a presence but somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels.
In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.
* Contact Natascha to create or optimize your social media strategy.