Social Media Marketing for B2B

Posts Tagged ‘Twitter’

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Part 2: Global Social Media Usage – Same or Different?

April 14th, 2014 No Comments

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I  try to provide answers to this question by surveying our world-wide networks.

Should You Pay for Promoted Tweets, Accounts or Trends?

February 17th, 2014 2 Comments

In a phone call with a corporate client today, I once again found myself quoting from this excellent Forbes article: Domo CEO Josh James: Why I Pay For Twitter Followers. As somebody who used to be against promoted tweets, this article changed my point of view.

How Twitter uses Twitter for Recruiting

January 16th, 2014 No Comments

For her article “How Does Twitter Use Twitter to Recruit?”, Erin Osterhaus went straight to the source: Anitra Collins, Twitter’s Recruiting Programs Officer.

Twitter 101: Build a Social Media Strategy

July 30th, 2013 3 Comments

Last week, I had the pleasure of being invited to provide a 30 minute introduction to Twitter at my local Chamber of Commerce. The audience, a group of small business owners in the B2B and B2C space, was generally active on social media but only three people were using Twitter. LinkedIn was the most popular […]

SMB Study Shows: Social Media is a Brand Builder (via eMarketer)

May 28th, 2013 2 Comments

Below is a very interesting study by Social Media Examiner, interpreted by eMarketer, about the role social media plays for small and medium (SMB) businesses. Social media plays a significant role in SMBs marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.

A History of #Twitter by Co-Founder @Dom Sagolla

May 21st, 2013 2 Comments

A history of Twitter – and thoughts on what really matters – from Dom Sagolla – author of 140 Characters – A Style Guide for the Short Form. Recorded via Twitter on May 21, 2013 at the #NCMG meeting in Silicon Valley.

What is #FF? And more Twitter Questions Answered

April 9th, 2013 2 Comments

As there are a number of questions I repeatedly get asked about Twitter, I have summarized the answers in this blog. 1. What is #FF? 2. How do I monitor an event on Twitter? 3. How do I Tweet through LinkedIn?

The Essential Social Media New Year’s Check List

January 3rd, 2013 8 Comments

Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can’t afford not to.

Foursquare/FB Part III: Location-Based Services for #MCSV

November 1st, 2012 No Comments

In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that Facebook was better suited to our purposes. I also promised to do some testing. The results are in. Spoiler alert: things did not quite work […]

Three Ways to Use Twitter for Q&A at a Live Event

September 11th, 2012 No Comments

Recently, a client asked me the following question: “How do we best handle questions via Twitter at our next event?”  The event was a panel discussion with a large live audience. The answer depends greatly on the social media proficiency of the people up on stage and the resources you have available.

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