Excellent cartoon by SocMed Sean about false beliefs by management about how content goes viral .
Posts Tagged ‘YouTube’
How To Build Your Brand on Social Media
September 10th, 2011 No CommentsAre you new to social media and unclear on how to set up your profile? Do you want to avoid the mistakes of people who did not get a job because of information that existed about them online? Do you want to use social media to extend your brand online but are not sure how?
If the answer to any of these questions is “yes”, read on. Having a personal brand has never been more important than in this age of information overload.
The Five Myths of B2B Social Media Marketing
June 24th, 2011 4 CommentsWhatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.
Social Media 101: Questions To Ask Before Getting Started With Social Media
June 21st, 2011 No CommentsAs a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.
220-Year-Old Company King Arthur Flour Has the Recipe for Social Media Success
December 9th, 2010 No CommentsKing Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.
Social Media Highlights of SAP TechEd Las Vegas 2010: An Influencer Case Study
October 25th, 2010 No CommentsThis year, some of the SAP Mentors started a social media experiment, using Twitter, SAP Idea Place and their own “klout” to help me get a ticket to TechEd Las Vegas. It was only fitting that social media played the leading role in my journey to TechEd as I only recently left SCN marketing to join the new SAP Social Media Audience Marketing team. It also was a testament to the fact that there is no such thing as “word of mouth” or a “viral anything” without support of the right people aka influencers.
